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The Role of Cognitive and Behavioral Factors in the Formulation of Social Networking Service Fatigue
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소셜 네트워킹 서비스 피로감 형성에 있어서 인지적 요인과 행동적 요인의 역할

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Type
Academic journal
Author
Myoung-Soo Kim (강원대학교) Dong-Joo Lee (한성대학교)
Journal
Global e-Business Association The e-Business Studies Vol.19 No.1 KCI Accredited Journals
Published
2018.2
Pages
77 - 92 (16page)
DOI
10.20462/TeBS.2018.2.19.1.77

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The Role of Cognitive and Behavioral Factors in the Formulation of Social Networking Service Fatigue
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Abstract· Keywords

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Social networking services (SNS) serve as an online platform to exchange information and opinions between users and to build personal connections. However, the burden SNS users experience in the process of making efforts to maintain online relationships with acquaintances and/or consulting and using information shared on SNS may lead to fatigue associated with SNS use. In this study, we investigate drivers of SNS fatigue with a focus on cognitive and behavioral factors experienced in the course of using SNS, and the consequence of SNS fatigue. Our empirical analysis through an online survey shows that subjective norm on SNS use increases SNS fatigue, while the enjoyment experienced from SNS use reduces fatigue. Further, it is found that habitual use of SNS does not significantly affect fatigue. Finally, it turns out that SNS fatigue increases the intention to stop using SNS. Based on the analysis results, implications of the study are discussed.
#SNS fatigue #enjoyment #subjective norm #habit #SNS discontinuance intention #SNS 피로감 #즐거움 #주관적 규범 #습관 #SNS 이용중단의도

Contents

ABSTRACT
Ⅰ. 서론
Ⅱ. 이론적 배경과 연구 모형
Ⅲ. 연구방법
Ⅳ. 실증분석
Ⅴ. 시사점 및 결론
References
국문초록

References (47)

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[학술대회논문] - 곽기영 / 2011 / 소셜 네트워크 스트레스가 소셜 미디어 전환의도에 미치는 영향 / 한국산업경영학회 발표논문집 : 83 ~ 114 google schola [학술지(정기간행물)] - 김경달 / 2013 / 소셜 네트워크 서비스(SNS)의 피로감 요인에 관한 연구 / 정보사회와 미디어 (26) : 102 ~ 129 dbpia [학술지(정기간행물)] - 김명수 / 2012 / 소셜 네트워크 서비스 이용에 있어서의 디지털 피로감과 플로우의 역할 / e-비즈니스연구 13 (1) : 67 ~ 87 dbpia [학술지(정기간행물)] - 김명수 / 2014 / 소셜 네트워크 서비스의 지속적 이용에 영향을 미치는 요인에 관한 연구 / e-비즈니스연구 15 (3) : 139 ~ 155 dbpia [학술지(정기간행물)] - 김상현 / 2015 / SNS에서의 사용자 피로감의 선행 및 결과 요인과 습관의 조절효과에 관한 실증연구 / 한국IT서비스학회지 14 (4) : 137 ~ 157 dbpia

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