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논문 기본 정보

자료유형
학술저널
저자정보
김철원 (한국방송통신대학교)
저널정보
한국관광진흥학회 관광진흥연구 관광진흥연구 제7권 제1호
발행연도
2019.1
수록면
1 - 23 (23page)

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초록· 키워드

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This study was performed to investigate the feasibility of tipping policy for reducing labor cost and increasing service quality into the personal service in foodservice industry. Concerns of tipping policy, tipping experiences, revisiting intention for dining out places and tipping willingness were analyzed to find out their relationships. Most of people were satisfied with table service and they also showed that tipping policy will make the personal service better and on the other hand the additional costs will be negative. People with more positive about tipping policy and people with tipping experiences showed relatively higher intention for revisiting the dining out places, but showed negative intention for tipping. Intention for revisiting and tipping had significantly relationship even though they were at the slightly low level.‘Sympathy’of personal service quality attributes had positively affected the intention of both revisiting and tipping. By using IPA, some of quality attributes in personal service were categorized in A group. Consequently, ‘sympathy’and‘IPA-group A’quality attributes in personal service should be differentiated to be more competitive and specialized in terms of‘decreasing costs’ and‘increasing quality’in foodservice industry.

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