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논문 기본 정보

자료유형
학술저널
저자정보
김병민 (세종대학교)
저널정보
한국체육과학회 한국체육과학회지 한국체육과학회지 제29권 제5호 (인문사회과학 편)
발행연도
2020.10
수록면
251 - 268 (18page)
DOI
10.35159/kjss.2020.10.29.5.251

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초록· 키워드

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The purpose of this study was to identify the confidence and commitment of golf players, the satisfaction, the intention of revisiting, and the intention of recommendation in training place, and to investigate the relationship between psychological variables and consumption behavior after training. The subjects of this study were golf players who have participated in overseas training, and data processing was performed using SPSS and AMOS program, frequency analysis, correlation analysis, reliability analysis, confirmatory factor analysis, and structural equation model analysis. As a result, first, physical confidence had a significant effect on behavioral commitment, and mental confidence had a significant effect on cognitive and behavioral commitment. Second, satisfaction was found to have a significant effect only by mental confidence. Third, it was found that both physical confidence and mental confidence had a significant effect on the revisit intention. Fourth, recommendation intention was found to have a significant influence only by mental confidence. Lastly, satisfaction was found to have a significant effect on revisit intention and recommendation intention. With these contents, it was confirmed that the consumption behavior of the training place is affected by the psychological variables of the users, and in particular, mental confidence is an important variable in the selection of the training place.

목차

Abstract
Ⅰ. 서론
Ⅱ. 연구방법
Ⅲ. 결과
Ⅳ. 논의
Ⅴ. 결론
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UCI(KEPA) : I410-ECN-0101-2020-692-001585031