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The Influence of Festival Attributes on Destination Image and Revisit Intention : The Moderating Role of Human Service
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축제선택속성이 관광지 이미지 및 재방문 의도에 미치는 영향 - 인적서비스의 조절효과를 중심으로 -

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Type
Academic journal
Author
Cha, Seung-Hee (국립인천대학교) Kim, Si-Eun (국립인천대학교) Choi, Hee-Ji (국립인천대학교) Kim, Woo-Hyuk (국립인천대학교)
Journal
Tourism Research Institute Hanyang University Journal of Tourism Studies Vol.32 No.3 (Wn.64) KCI Accredited Journals
Published
2020.8
Pages
57 - 75 (19page)
DOI
10.21581/jts.2020.8.32.3.57

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The Influence of Festival Attributes on Destination Image and Revisit Intention : The Moderating Role of Human Service
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Abstract· Keywords

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The purpose of this study is to investigate the relationships between festival attributes, destination image, and revisit intention with the moderating effects of human service. Data were collected from tourists who participated in the festival. In total, 200 usable surveys were collected. In order to analyze the data, this study used descriptive statistics, confirmatory factor analysis(CFA), structure equation modeling(SEM). The results reveal that there is a positive relationship between festival attribute and destination image. In addition, there is a positive relationship between destination image and revisit intention. Lastly, we found differences in the moderating roles of human service between festival attributes and the destination image. The study provides implications for developing differentiated marketing strategies in the destination industry.
#Festival Attributes #Destination Image #Revisit Intention #Human Service #Local Festival #축제선택속성 #관광지 이미지 #재방문 의도 #인적서비스 #지역축제

Contents

Abstract
국문요지
Ⅰ. 서론
Ⅱ. 이론적 고찰
Ⅲ. 연구 방법
Ⅳ. 분석 결과
Ⅴ. 논의 및 결론
참고문헌

References (56)

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고호석 / 2005 / 지역문화축제 관광객의 선택속성이 재방문 의사에 미치는 영향: 경주신라문화제를중심으로 / 문화관광연구 7(1):102~122 google schola 곡지평 / 2019 / 관광지 이미지가 관광만족도 및 재방문의도에 미치는 영향 관계 : 내국인 및 외국인 방문객의 조절효과 검증 / 호텔경영학연구 28(8):231~243 dbpia 김기호 / 2012 / 한산대첩축제의 속성이 지각된 가치, 고객만족, 재방문의도에 미치는 영향에 관한 연구 / 관광레저연구 24(2):309~328 dbpia 김난영 / 2019 / 지역 축제 서비스 품질, 축제 성과, 축제 만족에 관한 연구 / 관광진흥연구 7(1):41~55 dbpia 김연진 / 2016 / 에어스케이프와 인적서비스가 감정반응 및 충성도에 미치는 영향: 국내항공사를중심으로 google schola

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