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논문 기본 정보

자료유형
학술저널
저자정보
Sun-Choung Ahn (Shin Han University)
저널정보
한국조리학회 Culinary Science & Hospitality Research Culinary Science & Hospitality Research Vol.26 No.2(Wn.115)
발행연도
2020.2
수록면
78 - 89 (12page)

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This study investigated to verify the effect of the purchase decision making factors on the intention of recommendation and intention of use for environmentally friendly agriculture products. Survey method was conducted with the dietitians in Seoul and Gyeonggi regions. The interviewees were interviewed in person or over the phone, during which time they were informed of the purpose of the survey. A total of 200 questionnaires were distributed, of which 135 were recovered (recovery ratio 68%). After excluding 15 incomplete or unreliable questionnaires, a total of 120 questionnaires were used for the analysis. The result of the influence of the purchase decision-making factors of the dietitians for environmentally-friendly agricultural products upon the intention of recommendation had an explanatory power of about 43.6%. Hence, the hypothesis of the place of production and country of origin would have a positive influence upon the intention of use was partially accepted, while the remaining hypotheses were dismissed. This showed that the dietitians showed a level of the intention of recommendation when the place of production and country of origin, one of the purchase decision-making factors, was of a high level. The result of the influence of the purchase decision-making factors upon the intention of use had an explanatory power of 54.2%. The hypothesis of trust would have a positive impact on the intention of recommendation was partially accepted, while the rest of the hypotheses were dismissed. Therefore, it was shown that a higher level of positive awareness on the trust upon environmentally-friendly agricultural products among dietitians resulted in a higher level of the intention of use. Furthermore, it would be necessary to understand the demands, the intention of recommendation, and the intention of use for purchase decision-making by dietitians would have to be understood to contribute to the qualitative productivity enhancement and the enhancement of the quality of the services.
#Intention of recommendation #Intention of use #Environmentally-friendly agriculture products #Purchase desision #Purchase intention

목차

ABSTRACT
1. INTRODUCTION
2. LITERATURE REVIEW
3. METHODOLOGY
4. RESULTS
5. CONCLUSIONS
REFERENCES

참고문헌 (33)

참고문헌 신청
Ahn, S. C. (2015). Factors affecting purchase decision and attitude of dieticians regarding environmentally-friendly agricultural products in school meals. Culinary Science & Hospitality Research, 21(4), 192-206. google schola Chang, H, S., & Lee, M. J. (2009). The perception for management of school food service using of environmentally friendly agricultural products of elementary school children's mothers in Gunsan. Korean Journal Community Nutri tion, 13(6), 867-878. google schola Choi, M. K., Seo, H. C., & Baek, S. H. (2010). The influence of environment-friendly agricultural products perception of parents in Chung-buk area on EAPs consumption behavior. Korean Journal Food Nutrition, 23(2), 269～275. google schola Choi, W. S., Kim, M. M., & Lee, S. B. (2013) Agricultural products on trust and behavior intention: Focusing on an expanded technology acceptance model. Culinary Science & Hospital ity Research, 19(1), 85-102. google schola Han, J. S., & Hyun, K. S. (2009). Restaurants` customer value on satisfaction and behavior intention: Focused on university studuent in Seoul. Korean Journal of Hospitality & Tourism, 18(1), 135-150. google schola

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