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Comparative Analysis of User Experience with Delivery Applications -Focused on BaeMin, Yogiyo, Baedaltong-
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배달 애플리케이션을 통한 사용자 경험 비교분석 -배달의 민족, 요기요, 배달통을 중심으로-

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Type
Academic journal
Author
Journal
The Korea Society of Digital Policy & Management 디지털융복합연구 디지털융복합연구 제17권 제8호 KCI Accredited Journals
Published
2019.1
Pages
393 - 399 (7page)

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Comparative Analysis of User Experience with Delivery Applications -Focused on BaeMin, Yogiyo, Baedaltong-
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Abstract· Keywords

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This study is to compare and analyze three leading delivery applications in Korea. As using of mobile Phone increases, the frequency of delivery applications is increasing. Nevertheless, there are still problems in usabilities. So the usability of three Applications were analyzed through an in-depth interview. Factors affecting user experience's satisfaction were identified through a 7-point scale based on Honeycomb, and the results were similar with in-depth interview, indicating what and why users overwhelmingly preferred delivery applications. This study is intended to enhance usability of all applications by analyzing the user experience of delivery applications, deriving the strengths of each vendor, applying them to all applications, and further applying the new technological ideas gained from interviews.
#User Experience #Mobile #Delivery Application #In-depth interview #Honeycomb

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References (20)

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Newsis / "Can't do it without a delivery app"Franchise is also competing for delivery apps / Newsis google schola H. S. Lee / The 'Changing Delivery Market'Viewed by Infographic Theoutsourcingtimes google schola S. H. Kim / Mobile Application Assessment (12)Delivery App #1 in customer attraction and content 'BaeMin' Jmagazine google schola 한필구 / 2010 / 모바일 어플리케이션 수용 요인에 관한 연구 / 한국IT서비스학회지 9(3):65~82 dbpia S. J. Choi / South Korea ranks No. 1 in the world in smartphone possession / Sisaweek google schola

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