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자료유형
학술저널
저자정보
저널정보
한국경영법률학회 경영법률 경영법률 제25권 제2호
발행연도
2015.1
수록면
229 - 265 (37page)

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Nowadays, 'overseas direct purchase' and 'parallel import' are two main topics among consumers and many authorities concerned, which affect enormously to our economy and market. These topics are able to discussed in many different aspects; i.e. from a perspective of protection of consumers, contractual contexts, private international law, and competitiveness. This paper discusses mainly from the competition policy and competition law. Overseas direct purchase includes generally three types of purchase as follows; firstly, overseas direct shipping which means that the customer orders directly overseas from online shopping, and the business ships the product to the consumer directly, secondly, the customer orders the product directly as mentioned-above, but the business ships the product only to the specific address entered by the customer, thirdly, the customer asks an agent to order and ship altogether with some commission. Parallel Import is a non-counterfeit product imported from other countries without the permission of the trademark owner. These topics have same significant meaning that these two are relevant to the improvement of the market structure, which broaden the product and regional market, and finally stimulate the supracompetitiveness. These also bring about the price stability and consumer protection. Regarding the competition policy, the government including the Ministry of Strategy and Finance(MOSF), the Korea Customs Service, Korea Fair Trade Commission, Korean Intellectual Property Office (KIPO) are making every efforts to find the ways to vitalize the two topics, such as making some import goods through customs easily, simplifying the customs refund, strengthening the penalty to the abuse of the current system, and supporting the small parallel importer. Regarding the competition law, it is essential to protect the consumer effectively, to enforce the legal control of the agency, and protect the parallel importer within limit of not to infringe the rights of the exclusive importer.

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