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논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 저널정보
- Academy of Asian Business (AAB) Academy of Asian Business Review Academy of Asian Business Review 제4권 제2호
- 발행연도
- 2018.1
- 수록면
- 13 - 24 (12page)
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The objective of this paper is to present the personal experiences of two advisors on how to compose a compelling business case for journals like Academy of Asian Business Review or World Asian Case Competition. The first section provide advices on creating and writing a business case, and followed by the concept and types of business case study. Next, few considerations that would help an author to compose a great case study, such as how to find an interesting topic, how to assess permission-availability to utilize its name and relevant information, and how to make sure the information gathered is consistent and stay on track.
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등록된 정보가 없습니다.
참고문헌 (13)
참고문헌 신청
Anderson, E. / 2014 / Teaching with cases: A practical guide / Harvard Business Review Press
Banu, M. T. / Keeping hope afloat: Emirates Friendship Hospital’s mission to serve the poor / Sage Publishing
Banu, M. T. / 2018 / Freddy’s Coffee Shop: Expanding the Coffee Business in Bangladesh / Sage Publishing
Brennan, R. / 2009 / Using case studies in university-level marketing education / Marketing Intelligence & Planning 27(4):467~473
Evans, C. / 2016 / Re-thinking case-based assessments in business management education / The International Journal of Management Education 14:161~166
Banu, M. T. / Keeping hope afloat: Emirates Friendship Hospital’s mission to serve the poor / Sage Publishing
Banu, M. T. / 2018 / Freddy’s Coffee Shop: Expanding the Coffee Business in Bangladesh / Sage Publishing
Brennan, R. / 2009 / Using case studies in university-level marketing education / Marketing Intelligence & Planning 27(4):467~473
Evans, C. / 2016 / Re-thinking case-based assessments in business management education / The International Journal of Management Education 14:161~166
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