메뉴 건너뛰기
.. 내서재 .. 알림
소속 기관/학교 인증
인증하면 논문, 학술자료 등을  무료로 열람할 수 있어요.
한국대학교, 누리자동차, 시립도서관 등 나의 기관을 확인해보세요
(국내 대학 90% 이상 구독 중)
로그인 회원가입 고객센터 ENG
주제분류
인문학
인문학 일반 역사학 철학 종교학 어문학 기타 인문학
사회과학
사회과학 일반 경영학 관광학 교육학 군사학 문헌정보학 법학 사회학 신문방송학 심리과학 정치외교학 지리학 행정학 경제학 무역학 인류학 기타 사회과학
자연과학
자연과학 일반 물리학 생물학 생활과학 수학·통계학 천문학 지구과학 화학 기타 자연과학
공학
공학 일반 건축공학 기계공학 산업공학 재료·에너지공학 전기전자공학 조선해양공학 화학공학 컴퓨터학 기타공학
의약학
의학 일반 간호학 수의학 약학 한의학 기초의학 임상의학 기타 의약학
농수해양학
농수해양학 일반 농학 수산학 식품과학 임학 축산학 해상운송학 기타 농수해양학
예술체육학
예술 일반 디자인 미술 미용 사진 음악학 의상 체육 공연매체예술 기타 예술체육학
복합학
학제간연구 과학기술학 뇌인지과학 기술정책 기타 복합학

ENG

추천
검색

논문 기본 정보

자료유형
학술저널
저자정보
저널정보
한국외국어대학교 법학연구소 외법논집 외법논집 제33권 제1호
발행연도
2009.1
수록면
635 - 660 (26page)

이용수

표지
📌
연구주제
📖
연구배경
🔬
연구방법
🏆
연구결과
AI에게 요청하기
추천
검색

초록· 키워드

오류제보하기
A trade mark is a distinctive sign or combination of signs used by merchants or business entity to identify that the products or services with which the trademark appears originate from a unique source of origin, and to distinguish its products or services from those of other entities. Considering that trade mark laws aim to protect the functions of a trade mark, rather that the trade mark as such, it is important to understand the functions of trade mark in discussing the rationale of trade mark protection. In this article, the author examines the functions of a trade mark and limit of its protection from the perspective of the dilution theory, as issues concerning the adoption dilution theory leads to discussions on the fundamental rationale of trade mark protection. The essential function of a trademark is to exclusively identify the commercial source or origin of products or services. Traditionally, trade mark rights generally arise out of the use of the sign in relation to certain products or services. A trade mark also assures quality of the product as a symbol representing the goodwill of the business. By identifying the commercial source of products and services, trade marks facilitate identification of products and services which meet the expectations of consumers as to quality and other characteristics. A trade mark also advertises the product and creates an image in the mind of the ultimate purchaser. In the modern commercial transactions, this advertising function has become significant and increases the value of a trade mark as commercial magnet. Trade mark law has been generally focused on the need for consumer protection. Consequently, trademark law traditionally concerned itself with situations where an unauthorized party sold products that are directly competing with or at least related to those sold by the trade mark owner. This leads to the likelihood of confusion theory as a theoretical basis in finding an infringement of trade mark. However, a trade mark is diluted when the use of similar or identical trade marks in other non-competing products and this means that the trademark in and of itself will lose its distinctive value as a commercial magnet. Trade mark dilution is a theory permitting the owner of a famous trademark to forbid others from using that mark in a way that would lessen its uniqueness. The types of dilution include two related concepts: blurring and tarnishment. The dilution theory was proposed by Frank Schechter in his article in 1927. Since then, the dilution theory was partly and reluctantly adopted by the U.S. Court and also codified in the Federal Trademark Dilution Act, which has been subsequently revised by the Trademark Dilution Revision Act of 2006. Korea also adopted the concept of dilution theory by amendment to the Unfair Competition Law. Although adoption of the dilution theory does reflect the shift of modern functions of trade marks, it should be noted that trademark law is designed to fulfill the public policy objective of consumer protection, by preventing the public from being misled as to the origin or quality of a product or service and to maintain the effective market competition regime.
#상표권 #희석화이론 #혼동가능성이론 #부정경쟁방지법 #상표법 #Trade Mark #Dilution Theory #Likelihood of Confusion Theory #Unfair Competition

목차

등록된 정보가 없습니다.

참고문헌 (22)

참고문헌 신청
Coca-Cola Co / 1972 / v Gemini Rising, Inc, 346 F. Supp. 1183 (E.D.N.Y 1972) google schola David C. Lee / 2004 / Trademark Dilution / ALI-ABA Course of Study, SK016 google schola Eastman Photographic Material Co / 1898 / v. John Griffith Cycle Corp., 15 R.P.C. 105 (1898) google schola Frank I, Schechter / 1927 / The Rational Basis of Trademark Protection / Harv. L. Rev 40 : 813 ~ google schola Frank I. Schechter / 1925 / Historical Foundations of the Law Relating to Trade-Marks google schola

함께 읽어보면 좋을 논문

논문 유사도에 따라 DBpia 가 추천하는 논문입니다. 함께 보면 좋을 연관 논문을 확인해보세요!

이 논문의 저자 정보

최근 본 자료

전체보기

댓글(0)

0