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A Study on The Gratifications of Television Viewing and Watching Motive for College Students
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대학생들의 케이블 TV드라마 시청동기 및 시청만족도에 대한 실증분석

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Type
Academic journal
Author
Journal
한국자치행정학회 한국자치행정학보 한국자치행정학보 제31권 제1호 KCI Accredited Journals
Published
2017.1
Pages
87 - 105 (19page)

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A Study on The Gratifications of Television Viewing and Watching Motive for College Students
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This study has performed a questionnaire based on the watching motive of cable TV soap operas against university students which show characteristics of active media viewer and verified the influence and effect relationship about satisfaction based on the analysis result. Also, based on the practical analysis result, this study has searched for the development direction about production and organization of soap operas along with the discussion about utilization scheme which can satisfy the watching motive of the viewer of soap operas of TV. To see the analysis result, first, according to the analysis result about watching motive factors of cable TV soap operas by university students, the factors were analyzed to be four which are factor 1, tension relieving factor, factor 2, lesson and information motive, factor 3, recreational motive and factor 4, social usefulness factor etc. Second, the recreational motive was significantly meaningful and affected the most in the influence analysis which affects the viewing satisfaction level among the 4 main viewing motive factors of cable TV soap operas. In order to improve and maintain the viewer’s satisfaction level of cable TV soap operas continuously, change and development in the production and organization phases such as production of well-made soap operas evading the typicality, variation of organization and evolution of soap opera production system etc will be needed.
#드라마 #미디어정책 #케이블 TV드라마 #시청동기 #시청만족도 #Gratifications #Television Viewing #Media Policy #Soap Opera #Cable TV Soap Operas #Watching Motive

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Compesi, R. J. / 1980 / Gratifications of Daytime Television Serial Viewers / Journalism & Mass Communication Quarterly 57 (1) : 155 ~ 158 google schola Greenberg, B. S. / 1974 / The Uses of Mass Communication: Current Perspectives on Gratifications Research / Sage : 71 ~ 92 google schola MBC미래방송연구소 / 2016 / 20대 TV시청행태 및 콘텐츠 이용실태조사 google schola 강주현 / 2014 / 지상파 TV 문화예술 프로그램의 시청 동기와 시청 만족도에 관한 연구 / 예술경영연구 (32) : 31 ~ 65 google schola 공희정 / 2016 / <시그널>을 통해 본 한국형 장르 드라마의 가능성 / 방송 트렌드 & 인사이트 google schola

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