지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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Due to recent interest in user experience and its significance, much research surrounding this theme is now being conducted. If user experience is defined as the emotions and satisfaction the user feels while using the product, how much of such experience will contribute to the overall satisfaction of using the product? In this research, user experience during usage of a product and the satisfaction acquired by it were investigated. The same experiment was conducted in South Korea and the United States of America in order to get more generalized experimental results. Amongst the six representative user emotions expressed while using a product, ‘Satisfaction in Usability’, ‘Discomfort or Displeasure’, and ‘Excellence’ correlated the most. The above three factors were found to be of the most influence concerning satisfaction of the product. The significance of this finding is that aside from focusing on the attractiveness of the product's exteriors and design, one should be concerned on the ease of usage and effectiveness as well as usability of the product, all of which contribute to how efficiently a consumer will utilize the product.
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참고문헌 (30)
참고문헌 신청
[학술지(정기간행물)]
Bearden, W. O. / 1983 / Selected determinants of customer satisfaction and complaint reports / Journal of Marketing Research 20 (1) : 21 ~ 29
Bitner, M. J. / 1990 / Evaluating service encounters : the effects of physical surrounding and employee response / Journal of Marketing 54 (4) : 69 ~ 82
Cacioppo, J. T. / 1993 / Handbook of Emotions / TheGuilfordPress : 119 ~ 142
Cacioppo, J. T. / 1999 / Emotion / Annual Review of Psychology 50 (1) : 191 ~ 214
Bearden, W. O. / 1983 / Selected determinants of customer satisfaction and complaint reports / Journal of Marketing Research 20 (1) : 21 ~ 29
Bitner, M. J. / 1990 / Evaluating service encounters : the effects of physical surrounding and employee response / Journal of Marketing 54 (4) : 69 ~ 82
Cacioppo, J. T. / 1993 / Handbook of Emotions / TheGuilfordPress : 119 ~ 142
Cacioppo, J. T. / 1999 / Emotion / Annual Review of Psychology 50 (1) : 191 ~ 214
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