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Subject

The Dynamic Motivation Model of Moral Identity
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Type
Academic journal
Author
Journal
The Korean Ethics Studies Association 윤리연구 윤리연구 제1권 제119호 KCI Accredited Journals
Published
2018.1
Pages
45 - 60 (16page)

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The Dynamic Motivation Model of Moral Identity
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The purpose of this paper is to review the various theories on moral identity, and then to propose the integrated motivation model, that is dynamic motivation model of moral identity as an answer to the criticism of moral identity such as moral cleansing and moral licensing. So, this paper discusses major moral identity theories such as Blasi’s self-model, social cognitive approach, and sociological identity theory. Based on prior researches, this paper propose the dynamic motivation model of moral identity, it includes several assumptions: (1) Moral identity is to define oneself morally and is not specific trait but location along moral continuum. (2) Moral identity might or might not be activated by situational factors. And then, the factors function implicitly and explicitly. (3) Although activated moral identity motivates generally moral behavior as a result of deliberation, it sometimes motivates behavior that is discord with moral identity implicitly. (4) The behaviors that are not consistent with one’s moral identity ultimately converge on one’s moral identity. Even though this model has some limitations, it has strength that integrated various theories about moral identity and suggests further directions.

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