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Factors Affecting the Usage of Face Recognition Payment Service
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얼굴인식 결제서비스 이용에 영향을 미치는 요인

논문 기본 정보

Type
Academic journal
Author
Yi Ning Zhang (충북대학교) Jian Ma (충북대학교) Hyun Jung Park (충북대학교)
Journal
The Korea Contents Society JOURNAL OF THE KOREA CONTENTS ASSOCIATION Vol.19 No.8 KCI Accredited Journals
Published
2019.8
Pages
490 - 499 (10page)

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Factors Affecting the Usage of Face Recognition Payment Service
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Face recognition payment service is an innovative payment method based on face recognition technology and is emerging in China now. Various industries regarding unmanned sales are likely to utilize this face recognition payment service in the future. This study investigated the factors influencing the usage intention of Chinese consumers who have experience using face recognition service. We used questionnaire survey and analysis with SPSS and AMOS. According to the results of the study, conclusions are as followed. First, consumers" attitudes toward the characteristic of face recognition payment service, which are non-contact and non-coercion, positively affected perceived usefulness. Second, the rapidness of the facial recognition payment among the recognition, the security and the rapidness of this service affected the ease of use. Third, social influences such as subjective norms also influence the intention to use. Fourth, the increase of the level of self-expression awareness and the intention of using face recognition payment service are confirmed. Through these results, the implications for design and communication of related innovative services were discussed.
#얼굴인식 #안면인식 #결제서비스 #기술수용모델 #비접촉성/비강제성 #Face Recognition Payment Service #TAM #Non-contact/Non-coercion

Contents

요약
Abstract
I. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구 설계
Ⅳ. 실증분석
Ⅴ. 결론
참고문헌

References (30)

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류승완 / 2018 / 생체인증 기반 모바일 결제서비스 사용의도 영향요인에 관한 연구 / 경영과학 35(4):65~86 dbpia 2017 / KFC Outlet In China Tries Out Alibaba’s ‘Smile To Pay’ Technology / The Enterprise Leader google schola 2017 / 우한시에서 지하철을 탔을 때 '얼굴인식' / 중국 인민일보 뉴스 네트워크 google schola 육모세 / 2016 / 생체인식기술 기반 개인인증수단에 따른 사용자 인식 / 한국콘텐츠학회 논문지 16(11):11~19 dbpia F. D. Davis / 1992 / Extrinsic and intrinsic motivation to use computers in the workplace / Journal of applied social psychology 22(14):1111~1132 google schola

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UCI(KEPA) : I410-ECN-0101-2019-310-000966983