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The effect of pop-up advertising on in-app purchase mobile games
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모바일 게임 내 구매유도 팝업광고가 인앱 구매에 미치는 영향

논문 기본 정보

Type
Proceeding
Author
Seunghyuk Lim (홍익대학교) Changdon Lee (홍익대학교) YeoungSuk Lee (홍익대학교) Hyeuk Chung (홍익대학교)
Journal
Korean Society of Design Science KSDS Conference Proceeding 2019 KSDS Spring International Conference
Published
2019.5
Pages
242 - 247 (6page)

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Result
The effect of pop-up advertising on in-app purchase mobile games
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Abstract· Keywords

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#Mobile game #in-app advertising #in-app purchase

Contents

1. 서론
2. 본론
3. 결론
참고문헌

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