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Subject

The impact of nail artist's communication skill to the customer by age
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네일 아티스트의 커뮤니케이션 능력이 연령대별 고객 만족에 미치는 영향

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Type
Academic journal
Author
Haeng-Eun Kim (숙명여자대학교) Min-Shin Kim (숙명여자대학교)
Journal
The Korean Society of Cosmetics and Cosmetology 한국화장품미용학회지 Vol.9 No.1 KCI Accredited Journals
Published
2019.6
Pages
1 - 12 (12page)

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The impact of nail artist's communication skill to the customer by age
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Abstract· Keywords

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This study was devised to make a marketing plan and to improve the quality of service of the beauty industry. To conclude the research, survey has implemented with 256 women and 6 men who have age from 20 to 50 and experience in nail care service. The outcome of survey was analyzed by using SPSS 21.0 programme. First, to understand the general characteristic things of survey participants, calculating percentage or frequency of using nail service was executed. Second, correlation analysis or multiple regression was carried out to figure out the satisfaction of customers to be served for nail service. Finally, One way ANOVA analysis was performed to assess customers’ awareness or satisfaction for nail artist’s communication skill by age and to understand desired nail artist’s communication skill. The study results are as follows: First, verbal communication skill of nail artist affects the satisfaction of all age group. Second, unvocal communication skill affects the satisfaction of customers of all age group using nail service. Thus, workers of nail service industry need to take strategic approach with different communication skill at each age category.

Contents

ABSTRACT
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 내용 및 방법
Ⅳ. 결과 및 고찰
Ⅴ. 요약 및 결론
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UCI(KEPA) : I410-ECN-0101-2019-593-000922895