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논문 기본 정보

자료유형
학술저널
저자정보
이범 (부경대학교)
저널정보
한국수산해양교육학회 수산해양교육연구 수산해양교육연구 제30권 제2호(통권 제92호)
발행연도
2018.4
수록면
700 - 716 (17page)
DOI
10.13000/JFMSE.2018.04.30.2.700

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초록· 키워드

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This study conducted a comparative analysis on the fishery food selection factors of single-households in their 20~40s with over two-member more households in downtown of Busan and Changwon, Gyeongnam-province, and empirically analyzed the single-households’ fishery food consumption state and their requirements. The results of this study are summarized as follows. First, it was found that two-member more households monthly averagely spent about 3 times more money on purchasing fishery foods than the single household, and the latter (single household) took more consideration in the factors of price, convenience, recommendation, taste, flavor, variety and delicious food pursuit at selecting fishery foods than two-member more households. Second, for the single-household, it was identified that the socioeconomic factor the most strongly influenced on his/her consumption level and followed the psychological behavior factor, and then the quality factor, but for the two-member over household, the quality factor showed the most significant influence, and followed the quality factor and then the psychological behavior factor in order. Third, in the monthly intake frequency by fishery food type, the single-household showed relatively more intake frequencies in the seaweed, the cephalopod and processed food, but generally low frequencies in the fish and the shell. And in the monthly intake frequency by food group, the single-household showed relatively higher intake frequency in canned food, fish cake and dried fishery, but generally low intake frequencies in dish like fried, stewed fish or fish soup and sushi. Fourth, as the result from establishing the ISA Matrix through comparing the differences of single households and two-member more households in terms of the importance of requirement and the satisfaction degree at selecting fishery food, this study got the implications that there would be needed to improve consumers’ awareness about the price, the material, the nutrition and calory, the cousins, and the preservation ways in order to increase single-households’ fishery food consumption, and industries and companies should recognize the change trends in population and society structure and set some appropriate strategies reflecting single-household’s economic characteristics, dietary habits, values and life styles.
Eventually, this study is meaningful in that it sought ways for expanding fishery food market in future by suggesting a rationale about how the increase of single households causing from the changes in population and society structure influenced on the fishery food consumption market, and it set some fundamental data in setting the direction to be pursued by the fish industry and the political countermeasure direction.

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Abstract
Ⅰ. 서론
Ⅱ. 연구방법
Ⅲ. 분석결과
Ⅳ. 결론
References

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UCI(KEPA) : I410-ECN-0101-2018-454-001852387