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Analysis of economic spillover on exhibition and convention center using big data : Based on consumption scale of visitors in bexco
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빅데이터를 활용한 전시컨벤션센터의 경제파급효과 분석 : 벡스코 방문객 소비지출금액을 중심으로

논문 기본 정보

Type
Academic journal
Author
Jeong, Woo-Young Kim, Hyun-Sok (부산대학교) Kim, Lee-Tae (부산대학교)
Journal
Korean Hospitality and Tourism Academe Korean Journal of Hospitality & Tourism Vol.26 No.8(Wn.104) KCI Accredited Journals
Published
2017.12
Pages
105 - 117 (13page)
DOI
10.24992/KJHT.2017.12.26.08.105.

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Analysis of economic spillover on exhibition and convention center using big data : Based on consumption scale of visitors in bexco
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Abstract· Keywords

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This study aims to find the value of Exhibition Convention Centre recognized as a key component of MICE industry from 2011 to 2014, visitors to the Busan Exhibition & Convention Center, which is the center of the exhibition convention. While traditionally conducted economic spillover was conducted on surveys, whereas the data used in this study were data mining analysis of the amount of credit card payment. Through the analysis, production, value, employment, and employment inducement effects were produced for each period, type, and size. As a result, the economic impact of the MICE event in BEXCO for the past four years from 2011 to 2014 was 3,130.8 billion won in production inducement effect, 1,500.1 billion won in value added effect, 7,590 in employment inducement effect, and 5,788 in employment inducement effect. The implications of this study are summarized as follows: First, the contribution and value of the center to the regional development can be grasped by quantitatively confirming the consumption expenditure and the economic effect from the industrial and economic point of view. Second, the scope of visitors " consumption and pattern of visitors from the perspective of the provider"s perspective is available in the context of the establishment of the Convention and Exhibition Policy. Third, we can present the need for new research points and the need for expansion of new research ranges from the perspective of Big Data. Finally, a broader survey of visitors " expenditures was collected, resulting in a more objective and qualitative study of the results.
#Convention and Exhibition Center #Big Data #MICE Industry #Economic Spillover #Regional Input-Output Model #전시컨벤션센터 #빅데이터 #MICE산업 #경제파급효과 #지역산업연관분석

Contents

Abstract
Ⅰ. 서론
Ⅱ. 선행연구 검토
Ⅲ. 연구방법
Ⅳ. 분석결과
Ⅴ. 결론
참고문헌
국문초록

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