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A Study on Design Medical Tourism Strategy and Business Service Model
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의료관광 전략 수립 및 비즈니스 서비스 모델 설계에 관한 연구

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Type
Academic journal
Author
Sae Kyung Chang (중앙대학교) Jong Sun Baek (중앙대학교)
Journal
Society for e-Business Studies The Journal of Society for e-Business Studies Vol.22 No.3 KCI Excellent Accredited Journal
Published
2017.8
Pages
43 - 55 (13page)

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A Study on Design Medical Tourism Strategy and Business Service Model
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The market for medical tourism services in the world is steadily increasing and the medical tourism market in the South Korea is also showing high growth. However, they have also problem such as informal various information and services, irregularity price competition etc. In order to solve this problem, We have designed a medical tourism service model based on ICT specific on domestic medical ecosystem. First, analysis trends of domestic and overseas medical ecosystem and identify current problem of medical tourism. In order to solve existed problem we also have designed a medical tourism strategy. Based on the strategy, we have designed business service model based on ICT platform for as fit as Korea medical tourism status. The proposed medical tourism business service model can provide usability to customer and also can solve current medical tourism problem. We expect industrial effect and contribution to the activation.
#웰니스 #의료관광 #비즈니스 서비스 #의료융합 서비스 #메디컬 컨버전스 서비스 #Medical Tourism #Wellness #Business Service #Medical Utilization Service #Medical Convergence Service

Contents

초록
ABSTRACT
1. 서론
2. 선행연구
3. 의료관광 비즈니스 서비스 모델 설계
4. 결론
References

References (16)

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[보고서] - Huh, M. K. / 2013 / An analysis and Policy Issues on International Competitiveness of Medical Tourism Industry google schola [학술지(정기간행물)] - 하경희 / 2011 / 웰니스 투어리즘과 한방의료관광 / Tourism Research (32) : 35 ~ 54 dbpia [학술지(정기간행물)] - 장병주 / 2012 / 관광객의 웰니스가 생활만족, 여가만족, 삶의 질에 미치는 영향 - 포항시 관광객의 사회적ㆍ정서적 웰니스를 중심으로 - / 관광경영연구 16 (3) : 271 ~ 292 dbpia [보고서] - Jeong, G. T / 2013 / Long-term planning for activation of medical tourism google schola [보고서] - Jeong, Y. Y. / 2012 / A Study on the Legal Issues and Some Proposals of Medical Tourism : 9 ~ 56 google schola

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