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학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2016.4
- 수록면
- 115 - 140 (26page)
이용수
초록· 키워드
오류제보하기
Social media are becoming one of the most important tools in today’s public relations strategies because their participatory, open and sharing nature enables two-way communications needed in public relations. As a result, there is an increasing number of studies on how companies, governments and non-state actors use social media to build and maintain relations with their publics. Studies on their effectiveness are also growing. However, these studies tend to focus on social media activities carried out domestically by organizations. Yet the power of social media lies in their abilities to transcend national boundaries as they allow organizations to communicate instantly with anyone anywhere in the world. For that reason, it is meaningful to examine how social media are used in international relations. Particularly, the use of social media in public diplomacy, which is to communicate and build positive relations with foreign publics for the purpose of national interests, deserves much attention. Against that backdrop, this paper attempted to see how Facebook is used in public diplomacy with what kind of effects. More specifically, this paper analyzed the Facebook postings of the U.S. embassy in Korea and the reactions (like, share and comment) of their users. The embassy was found to send mainly informational messages, but users were more reactive to relational messages.
목차
I. Introduction
Ⅱ. Literature Review
Ⅲ. Method
Ⅳ. Results
Ⅵ. Discussion and Conclusion
Reference
참고문헌 (42)
참고문헌 신청
Al-Najjar, A. (2009). Kaust and social networking: The new face of Saudi Arabia. Retrieved on February 1, 2016 at http://uscpublicdiplomacy.org/index.php/newswire/cdpblog_detail/kaust_and_social_networking_the_new_face_of_saudi_arabia.
Armstrong, M. C. (2009). Social media as public diplomacy. Perspectives, 1(2). Retrieved on February 1, 2016 at http://www.layalina.tv/publications/Perspectives/MattArmstrong.html.
Briones, R. L., Kuch, B., Liu, B. F., & Jin, Y. (2011). Keeping up with the digital age: How are American Red Cross uses social media to build relationships. Public Relations Review, 37(1), 37-43.
Cameron, A. E. & Webster, J. (2005). Unintended consequences of emerging communication technologies: Instant messaging in the workplace. Computers in Human Behavior, 21, 85-103.
Ciolek, M. (2010). Understanding social media’s contribution to public diplomacy: How Embassy Jakarta’s Facebook outreach illuminates the limitations and potentials for the State Department’s use of social media. CPD Prize for Best Student Paper, CDP Research & Publications. Retrieved on Feb. 1, 2016 from http://uscpublicdiplomacy.org/index.php/research/paper_award_2010/
Cameron, A. E. & Webster, J. (2005). Unintended consequences of emerging communication technologies: Instant messaging in the workplace. Computers in Human Behavior, 21, 85-103.
Ciolek, M. (2010). Understanding social media’s contribution to public diplomacy: How Embassy Jakarta’s Facebook outreach illuminates the limitations and potentials for the State Department’s use of social media. CPD Prize for Best Student Paper, CDP Research & Publications. Retrieved on Feb. 1, 2016 from http://uscpublicdiplomacy.org/index.php/research/paper_award_2010/
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UCI(KEPA) : I410-ECN-0101-2016-336-002871369