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A Chasm Theory-Based Study on the Target Market and Future Prospect of IPTV(Internet Protocol TV)
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우리나라 IPTV(Internet Protocol TV) 목표시장 설정과 향후 미래 전망에 대한 고찰 : 캐즘이론을 중심으로

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Type
Academic journal
Author
Sung Wook Choi (삼육대학교)
Journal
Global e-Business Association The e-Business Studies Vol.17 No.1 KCI Accredited Journals
Published
2016.2
Pages
241 - 265 (25page)
DOI
10.20462/TeBS.2016.02.17.1.241

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A Chasm Theory-Based Study on the Target Market and Future Prospect of IPTV(Internet Protocol TV)
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Abstract· Keywords

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The internet protocol television (IPTV) has attracted attention from the mid-2000s, and since 2015, it has been becoming popular apace. However, there are still different views on the popularization of IPTV. One view is that IPTV has already been popularized and also saturated; another is that it has just entered upon its popularization; the other is that it is still staying in early broadcasting environments. At this, this study aimed to evaluate the market position of IPTV by using the Chasm Theory. With the theory based on the technology acceptance model, this study analyzed hi-tech products and services that were most similar to IPTV. In this way, this study evaluated the market position of IPTV using the produced data, and predicted its futurity. This study is expected to give suggestions for mapping the direction of IPTV and related industries.
#e-Business #IPTV #Chasm #Technology Adoption Life Cycle #Target Market #캐즘 #기술수용주기 모델 #목표시장

Contents

ABSTRACT
Ⅰ. Introduction
Ⅱ. Literature Review
Ⅲ. Research Methodology
Ⅳ. Research Proposition Unfold
Ⅴ. Conclusion
References
국문초록

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UCI(KEPA) : I410-ECN-0101-2016-326-002550067