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A Exploratory Study on the Determinants for Individual Donation in Korean Society
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한국사회의 개인기부의 결정 요인에 관한 탐색적 연구

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Type
Academic journal
Author
Yong Hee, Yang (호서대학교)
Journal
Institute of Anthropology Journal of Human Studies Vol.30 KCI Accredited Journals
Published
2015.11
Pages
37 - 64 (28page)

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A Exploratory Study on the Determinants for Individual Donation in Korean Society
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Abstract· Keywords

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The purpose of this study is to explore the determinants of an individual"s contribution by analyzing various motivational and demographic factors. Donations in Korea have increased rapidly in the last decade. In particular, individual donations have increased significantly and have become an important source of financing for non-profit organizations. Therefore, it is important to analyze the determinants of individual contributions to expand the amount of fundraising for these organizations. Certain factors influence individual contributions, such as personal motives and demographic factors, which are further divided into intrinsic factors and extrinsic factors. Intrinsic factors are influenced internally by the individual"s mental and emotional states. In contrast, extrinsic factors are influenced externally by political, economic, and institutional aspects affecting an individual. Analyses of previous research show that intrinsic factors are more influential on individual donations than extrinsic factors. Additionally, this study found that extrinsic factors, such as tax incentives, have little impact on an individual"s donation. No analysis has been performed to determine the reason for this; therefore, subsequent studies are required.
#기부결정요인 #기부동기 #내재적 요인 #외재적 요인 #인구통계학적 변수 #Determinants of Donation #Donation Motivation #Intrinsic Motivation #Extrinsic Motivation #Demographic Variable

Contents

I. 서론
II. 연구의 목적과 방법
III. 기부환경과 변화
IV. 개인기부의 결정요인
V. 한국사회의 개인 기부요인
VI. 결론
참고문헌
국문초록
Abstract

References (37)

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[기타자료] - 국세청 / 2006 / 통계연보 / 국세청 google schola [기타자료] - 국세청 / 2014 / 한국의 사회지표 기부. 성 연령 및 교육수준별 기부 / 국세청 google schola [학술지(정기간행물)] - 김주원 / 2008 / 자선단체기부자의 기부동기와 기부행동에 관한 실증연구 / 경영학연구 37 (3) : 629 ~ 658 dbpia [학술지(정기간행물)] - 노정식 / 2008 / 기부금 조성을 위한 간청 전략 -동일시의 세 가지 차원을 이용한 로열티 효과 비교- / 경영학연구 37 (6) : 1497 ~ 1524 dbpia [학술지(정기간행물)] - 박태규 / 2008 / 기부횟수의 결정요인에 대한 실증분석 / 재정학연구 1 (3) : 79 ~ 100 dbpia

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