지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술대회자료
- 저자정보
- 발행연도
- 2015.10
- 수록면
- 265 - 269 (5page)
이용수
초록· 키워드
오류제보하기
Since the large scale participation of SMEs in apparel market in 1980s, domestic fashion distribution industry started to expand in variety of ways. Such as, department store, direct managed shops and dealers, especially distribution market style, such as dealers become invigorated because of easy purchase and access by the public. However in 1990s, there was a turning point in development of distribution business due to internationalization, convenience to the consumer, new high-end market, seeking simplification of apparelbusiness. People started to pursue multi-brand shops in the name of “One-Stop Shopping”, with such way, burden is lighter with distribution of inventory and appearance of outlet stores that guarantee higher distribution margins for the products at a low price was introduced.
Fashion distributionindustry encountered limitation due to not able to secure enough of sales channels such as dealers or department stores. Therefore, they are adaptingdiversified distribution network strategy and with this change in place, Fashion Multi Shop emerged. At present, increment of income and women`s advancement into higher social network is on the rise. Women in 30s and 40s are not only interested in fashion but, life style in general and their attention and investment on this issue is on the increase. Particularly, foreign luxury brands have becomepoplarized now and Fashion Multi Shops will increase since there is a demand and desire of fashion leaders to be differentiated with others. With this in mind, this study will investigate the special characteristics and needs of Fashion Multi Shops with distinguished distribution channels and development direction of these shops for not only fashion of professionalwomen in general but styling entire life by proposing a Fashion Multi-Shop space.
To proceed this, first chapter will describe the research background and objectives and scope of the plan with specific method, the second chapter will review the concept and definition of Fashion Multi Shops with academic research and literature, also we will examine the changes in the Fashion Multi Shopwith composition of spaceand product displayand the third chapter, we will investigate the concept and definition of life style and life-styling with academic research and literatures. In the fourth chapter, target range of case studies will be selected and domestic and international case studieswill be reviewed. Finally, with Chapter 5, planned building will be selected with idea of theoretical backgroundand concepts, with the consideration of the needs. Execute the plan of Fashion Multi Shop that has the concept of life-styling, based on consumer needs that can bring out the meaning and conclusion of this plan.
Fashion distributionindustry encountered limitation due to not able to secure enough of sales channels such as dealers or department stores. Therefore, they are adaptingdiversified distribution network strategy and with this change in place, Fashion Multi Shop emerged. At present, increment of income and women`s advancement into higher social network is on the rise. Women in 30s and 40s are not only interested in fashion but, life style in general and their attention and investment on this issue is on the increase. Particularly, foreign luxury brands have becomepoplarized now and Fashion Multi Shops will increase since there is a demand and desire of fashion leaders to be differentiated with others. With this in mind, this study will investigate the special characteristics and needs of Fashion Multi Shops with distinguished distribution channels and development direction of these shops for not only fashion of professionalwomen in general but styling entire life by proposing a Fashion Multi-Shop space.
To proceed this, first chapter will describe the research background and objectives and scope of the plan with specific method, the second chapter will review the concept and definition of Fashion Multi Shops with academic research and literature, also we will examine the changes in the Fashion Multi Shopwith composition of spaceand product displayand the third chapter, we will investigate the concept and definition of life style and life-styling with academic research and literatures. In the fourth chapter, target range of case studies will be selected and domestic and international case studieswill be reviewed. Finally, with Chapter 5, planned building will be selected with idea of theoretical backgroundand concepts, with the consideration of the needs. Execute the plan of Fashion Multi Shop that has the concept of life-styling, based on consumer needs that can bring out the meaning and conclusion of this plan.
목차
Abstract
1. 서론
2. 멀티샵에 관한 고찰
3. 라이프 스타일링에 관한 연구
4. 라이프스타일을 적용한 멀티샵에 관한 사례연구
5. 결론
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UCI(KEPA) : I410-ECN-0101-2016-619-002014013