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학술저널
저자정보
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한국서비스경영학회 서비스경영학회지 서비스경영학회지 제14권 제2호
발행연도
2013.6
수록면
209 - 232 (24page)

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The study aims at formulating the comprehensive model for service-oriented organizational citizenship behavior. Organizational service orientation, perceived organizational support, change leadership are considered as independent variables for service-oriented organizational citizenship behavior. commitment to service quality, organizational commitment, change commitment are hypothesized to mediate the relationships between independent variables and service-oriented organizational citizenship behavior, respectively. The research results reveal as follows. Organizational service orientation has positive effect on the commitment to service quality. Perceived organizational support has positive effects on the commitment to service quality and the organizational commitment. Change leadership has positive effect on the change commitment. The mediating effect between independent variables and the service-oriented organizational citizenship behavior are found only on the commitment to service quality. The research results imply that management measures to make employees to commit to service quality need to be mobilized for enhancing the service-oriented organizational citizenship behavior of service employees.

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