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자료유형
학술저널
저자정보
저널정보
한국서비스경영학회 서비스경영학회지 서비스경영학회지 제11권 제4호
발행연도
2010.11
수록면
191 - 219 (29page)

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The purpose of this research was aimed to find out what kinds of assessment factors associated with website have on user`s satisfaction and revisit intent in the context of tourism. A research model that had been formed to find the tourism website assessment factors was based on several empirical studies up to the present. We adapted those studies to tourism information context by combining existing researches on general assessment factors and quality assessment factors. The model incorporates two assessment factors dimensions including the trust, usefulness, playfulness. convenience. economy. expression in general assessment factors and information quality, system quality, service quality in website quality assessment factors. And an attempt was made to empirically examine the relationship between variables of these dimensions, user`s satisfaction and revisit intent. The results of this study revealed that five general assessment factor variables and three quality assessment factor variables were found to significantly contribute to the user`s satisfaction and intent to revisit the site. But expression in general assessment factors had no positive influence on user`s satisfaction. The paper concludes that the assessment factor dimensions can serve as a useful framework to evaluate the quality of tourism information websites in an attempt to improve the user`s satisfaction with the website.

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