메뉴 건너뛰기
Library Notice
Institutional Access
If you certify, you can access the articles for free.
Check out your institutions.
ex)Hankuk University, Nuri Motors
Log in Register Help KOR
Subject
Humanities
General Humanities History Philosophy Religious Studies Linguistics and Literature Other Humanities
Social science
General Social Science Business Management Tourism Education Military Science Library and Information Science Law Sociology Journalism and Media Studies Psychological Science Political Science and Diplomacy Geography Public Administration Economics International Trade Anthropology Other Social Science
Natural science
General Natural Science Physics Biology Life Sciences Mathematics/Statistics Astronomy Earth Science Chemistry Other Natural Science
Engineering
General Engineering Architectural Engineering Mechanical Engineering Industrial Engineering Material/Energy Engineering Electrical and Electronic Engineering Marine and Ocean Engineering Chemical Engineering Computer Science Other Engineering
Medical science
General Medical Science Nursing Science Veterinary Pharmacy Traditional Korean Medicine Basic Medicine Clinical Medicine Other Medicine
Agriculture and Fishery
General Agriculture and Fishery Agriculture Fishery Science Food Science Forestry Animal Husbandry Marine Transportation Studies Other Agriculture and Fishery
Art and Kinesiology
General Arts Design Fine Arts Cosmetology Photography Music Fashion Kinesiology Performing Media Arts Other Arts and Kinesiology
Interdisciplinary Studies
Interdisciplinary Research Science and Technology Studies Brain and Cognitive Science Technology Policy Other Interdisciplinary Studies

KOR

A Study of Asymmetric Price Response Function to Price Change at Segment Level
Recommendations
Search
Questions

가격인상 및 인하의 비대칭적 수요반응을 추적하는 가격반응함수의 세분시장수준분석

논문 기본 정보

Type
Academic journal
Author
Youngsik Kwak (경남과학기술대학교)
Journal
DAEHAN Association of Business Administration, Korea Korean Jouranl of Business Administration Vol.28 No.2 KCI Accredited Journals
Published
2015.2
Pages
769 - 779 (11page)

Usage

cover
📌
Topic
📖
Background
🔬
Method
🏆
Result
A Study of Asymmetric Price Response Function to Price Change at Segment Level
Ask AI
Recommendations
Search
Questions

Abstract· Keywords

Report Errors
At Economics we assume that sales volume responds symmetrically to price change regardless price increase or decrease. That is, the price increases and price reductions have the same effect on sales volume at price response function. In this study, the researcher proposed the price response function incorporating the price increase change effect on sales volume and price decrease change effect on sales. Based on the price and shipment volume from stored apple’s trading data from Garak agricultural wholesale market, the researcher empirically estimated the integrated price response function. The results showed that the response to price increase was significant at segment level but at aggregate level. However, the price decrease effect was not significant to sales volume at segment level or aggregate level. Based on the results, the marketers for stored apple can get a chance to increase the profit from the shipment timing control from the warehouse to wholesale market.
#가격반응함수 #가격방향성 #비대칭 수요반응 #사과도매가격 세분시장 분석 #Price Response Function #Asymmetric Response to Price Change #Segment Level

Contents

요약
Ⅰ. 서론
Ⅱ. 선행연구
Ⅲ. 연구방법
Ⅳ. 연구결과
Ⅴ. 결론
〈참고문헌〉
Abstract

References (18)

Add References
1. [학술지(정기간행물)] - 곽영식 / 2015 / 가격변화의 방향성에 따른 비대칠적 수요변화분석을 위한 가격반응함수 모델링:사과도매가격을 중심으로 / 창업학연구 2 google schola 2. [학술지(정기간행물)] - 김도관 / 2007 / 온라인 시장과 오프라인 시장 사이의 균형가격과 거래시장 변환비용에 관한 연구 : 상품의 가격대와 상품군을 중심으로 / 대한경영학회지 20 (2) : 989 ~ 1009 dbpia 3. [학술지(정기간행물)] - 김인섭 / 2005 / 호텔상품의 비교광고가 내적 준거가격과 소비자 지각에 미치는 영향: 가격단서와 가격민감도의 효과를 중심으로 / 대한경영학회지 18 (3) : 1101 ~ 1119 dbpia 4. [학술지(정기간행물)] - 백지원 / 2003 / 고려상표군 크기에 따른 구텐베르그의 가격독점영역에 관한 연구 / 한국의류학회지 27 (8) : 1004 ~ 1013 dbpia 5. [단행본] - 유필화 / 1991 / 가격정책론: 이론과 응용 / 박영사 google schola

Recommendations

It is an article recommended by DBpia according to the article similarity. Check out the related articles!

Related Authors

Frequently Viewed Together

주요 농축산물의 2013년 추석 가격 전망
이용선 ,  우병준 ,  서대석 and others 1 한국농촌경제연구원 농정포커스 2013 .09
디지털 광고 마케팅 성과 평가를 위한 2단계 효율성 측정 모형
김창중 ,  이학연 대한산업공학회 춘계공동학술대회 논문집 2021 .06
증권사선택에 있어서 가격반응함수의 추정에 관한 연구
Sang Man Han ,  Young Sik Kwak Korean Journal of Marketing 2000 .06
A Study on the Demand Forecasting by using Transfer Function with the Short Term Time Series and Analyzing the Effect of Marketing Policy
MyeongYul Seo ,  JongTae Rhee IE interfaces 2003 .12
Estimation of Price Elasticity of Tobacco Demand in Korea Using Time-series Data
Young Lee ,  Seong-Lin Na Journal of Korean Economics Studies 2007 .12

Recently viewed articles

Policy Directives of the Posted Land Price System Based on the Market Price
Mie-Oak ChaeKorea Research Institute For Human Settlements2006.06
 한중일 간 커뮤니케이션에 있어서 상호작용의 실태
박양순The Center for Japanese Studies 2011.02
 A path trodden by an STS scholar: Focusing on a theoretical journey
Hwansuk KIMKorean Association Of Science And Technology Studies2020.07
 글로벌 금융위기 이후 유럽 은행산업의 대내외 환경 변화와 대응 전략
오태현, 김준엽Korea Institute for International Economic Policy2015.01

Comments(0)

0

Write first comments.

UCI(KEPA) : I410-ECN-0101-2016-325-001296107