저자의 연구 키워드

저자의 연구 키워드

#가격 탄력성

#가격반응함수

#가격방향성

#감정적 반응

#개인품절반응지수

#교체주기(replacement time)

#구매간격(interpurchase time)

#기업소비자거래(B2C)

#네트워크 중심성

#마케팅 성과

#명절효과(holiday effect)

#비대칭 수요반응

#사과도매가격 세분시장 분석

#시장구조 결정요인

#온라인 활동

#온라인(online)

#유통경로

#인지적 반응

#중국

#질적 연구

#케이팝

#케이팝 콘텐츠

#콘텐츠 업데이트 주기

#팬 마케팅

#팬 산업

#팬덤

#팬덤 마케팅

#팬덤 플랫폼

#품절

#행동적 반응

#화장품시장

#Agricultural Shipment System

#AHP

#annual salary negotiation

#Asymmetric Response to Price Change

#attachment

#aviation industry

#B2C

#B2C site

#bank industry

#Behavioral response

#channel

#China

#China hotel industry

#Chinese soccer league

#Cognitive response

#Color

#Content update interval

#copy adjective

#Cosmetic Channel

#CRM

#Deteriorate Rate

#distribution

#Emotional response

#evaluation model

#Fan industry

#Fan marketing

#Fandom

#Fandom marketing

#Fandom platform

#fuzzy cluster

#group evaluation

#Holiday effect

#image scale

#Individual Stockout Response Index (ISRI)

#internet advertising

#IT industry

#IT-based trace system

#K-pop

#K-pop content

#K-Pop fans

#list price

#location

#log file data

#market segmentation

#Market Structure Factor

#Marketing

#Marketing performance

#mixture model

#Mobile device

#Mobile market

#Mobile phone

#n-block tariff

#Network Centrality

#Network Externality

#non-linear pricing

#non-overlapping clustering

#Online

#Online activity

#online customer ratings

#over-lapping clustering

#Price elasticity

#Price response

#Price Response Function

#Quality Change Effect

#Segment Level

#Small and medium city

#soccer player performance system

#Stockout

#subcontractor evaluation

#subjective quality

#Time-varying Effect

#variety-seeking

#Wholesale Market

#willingness-to-pay