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논문 기본 정보

자료유형
학술저널
저자정보
저널정보
한국사회체육학회 한국사회체육학회지 한국사회체육학회지 제41권 제2호
발행연도
2010.8
수록면
1,091 - 1,100 (10page)
DOI
10.51979/KSSLS.2010.08.41.1091

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초록· 키워드

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This research seeks to find whether the degree of perceived prestige of intercollegiate athletics and perceived image of intercollegiate athletics has effects on students· identification with the university and willingness to make contribution to the university after becoming alumni. To achieve the objective of this research, a survey was distributed to three universities within metropolitan Seoul Korea. Total of 330 surveys were given out, and out of 312 which were deemed eligible. Each survey was entered into database after being coded and processed using SPSS/PC 11.0 for Window. To achieve results, following analysis methods were used: Pearson Correlation, One Way ANOVA and Multiple Regression. As such, perceived prestige and perceived image of intercollegiate athletics plays an important role in not only increasing identification with intercollegiate athletics and university itself but also enhancing visibility of the university itself to the members and individuals outside school, suggested that an active intercollegiate athletics within the school can help in establishing better development plans of each school, and most importantly helping to increase the alumni contributions for the schools.

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