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Study on the Competitive Strategy of DMB Operator : Based on the Structural Analysis of Industries
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DMB사업자의 경쟁전략(Competitive Strategy) 방향 연구 : 산업구조 분석을 토대로

논문 기본 정보

Type
Academic journal
Author
Journal
Broadcast Research Institute Studies of Broadcasting Culture Vol.15 No.2 KCI Accredited Journals
Published
2003.12
Pages
221 - 245 (25page)

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Study on the Competitive Strategy of DMB Operator : Based on the Structural Analysis of Industries
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Research history (2)

2003

Study on the Competitive Strategy of DMB Operator : Based on the Structural Analysis of Industries
Song ,  Minzheong Studies of Broadcasting Culture 2003.12 Academic journal
DMB사업자의 경쟁전략(Compatitive Strategy) 방향 연구 : 산업구조 분석을 토대로
송민정 한국언론학회 학술대회 발표논문집 2003.10 Proceeding
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Contents

1. 문제 제기 및 연구방법
2. 이론적 배경
3. DMB 개요 및 환경 분석
4. 방송ㆍ통신 산업구조 분석을 통한 DMB 사업자의 경쟁전략 방향
5. 요약 및 결론
〈참고문헌〉

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UCI(KEPA) : I410-ECN-0101-2015-300-001724536