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논문 기본 정보

자료유형
학술저널
저자정보
김정인 (중앙대학교) 신광근
저널정보
한국환경정책학회 환경정책 환경정책 제18권 제1호
발행연도
2010.5
수록면
155 - 181 (27page)

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초록· 키워드

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The purpose of this research is analyzing eco-friendly consumer characteristic and investigating consumer characteristic, which affects carbon footprint labelled product, by way of analyzing consumer purchasing behavior of carbon footprint labelled product.
We conducted our research at Boo-cheon Yeo-wolmart of Home Plus.We had total 196 sample data for final analysis,which had been collected fromNovember 14th to 22nd of 2009. We used SPSS for Windows 18.0 program in doing frequent analysis, reliability analysis, t-test, one-way ANOVA, X2-test and binary logistic regression. Sales data of Home Plus Boo-cheon Yeo-wolmart had been used to deduce consumer characteristic. Consumers who buy carbon footprint labelled products are eco-friendly consumers. It is important to analyze their characteristic to meet their requirement, to analyze characteristic of non-eco-friendly consumers and explore the possibility of changing theminto environment-friendly consumers. Accordingly, we classified consumers into eco-friendly consumers and non-eco-friendly consumers, dependent on their environment awareness and eco-friendly consuming behavior. Then we analyzed the awareness, buying intent and buying experience, in relation to demographic variables and carbon footprint labelling products.
Global climate change is becoming more serious due to rapid increase of greenhouse gas. Carbon footprint labelling system in Korea had been enforced only recently. We believe this research is meaningful in exploring current status and suggesting advertising plan on carbon labeling systemby exploring consumer buying behavior on carbon footprint labelled product.

목차

Ⅰ. 서론
Ⅱ. 선행연구 검토
Ⅲ. 연구가설 및 설문조사방법
Ⅳ. 분석결과
Ⅴ. 결론
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