지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2013.10
- 수록면
- 107 - 128 (22page)
이용수
초록· 키워드
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The purpose of this work is to investigate how eco-friendly agricultural food products affect consumers’ purchase behavior and empirically find the effect relationship between problem recognition and information search.
The research on the correlation was conducted to improve a sense of responsibility that producers of eco-friendly agricultural food products and fairness of media reports about food, to emphasize the government’s control of the authority in charge of approving eco-friendly agricultural food products and the roles of consumer groups and environmental groups for the public good, and thereby to suggest a plan to actively consume eco-friendly agricultural food products, in the course of understanding the purchase behaviors of the consumers who purchase eco-friendly agricultural food products.
The research on problem recognition and information search of eco-friendly agricultural products revealed the results that “the interest in safety issue” of eco-friendly agricultural food products was drawn highest: that “the media reports about safety of agricultural products were recognized more important than other reports”; and that “consumers checks whether the products are harmful to health”
Also this researcher made an analysis as to whether the model suggested in this work, consumers’ problem recognition of eco-friendly agricultural food products, significantly affected information search. As a result, it was found that consumers’ problem recognition of eco-friendly agricultural food products largely affected information search. It indicates that consumers first recognize the problem of eco-friendly agricultural food products and then carefully purchase them through information search and that consumers who pay attention to reports about eco-friendly agricultural food products and have an interest in activities of consumer groups highly trust the agricultural food products approved by the government authority or the safety approved by information offering groups.
Accordingly, it is necessary for the government and consumer groups to make active efforts for quality approval and for various kinds of press media to provide accurate information and promotion.
The research on the correlation was conducted to improve a sense of responsibility that producers of eco-friendly agricultural food products and fairness of media reports about food, to emphasize the government’s control of the authority in charge of approving eco-friendly agricultural food products and the roles of consumer groups and environmental groups for the public good, and thereby to suggest a plan to actively consume eco-friendly agricultural food products, in the course of understanding the purchase behaviors of the consumers who purchase eco-friendly agricultural food products.
The research on problem recognition and information search of eco-friendly agricultural products revealed the results that “the interest in safety issue” of eco-friendly agricultural food products was drawn highest: that “the media reports about safety of agricultural products were recognized more important than other reports”; and that “consumers checks whether the products are harmful to health”
Also this researcher made an analysis as to whether the model suggested in this work, consumers’ problem recognition of eco-friendly agricultural food products, significantly affected information search. As a result, it was found that consumers’ problem recognition of eco-friendly agricultural food products largely affected information search. It indicates that consumers first recognize the problem of eco-friendly agricultural food products and then carefully purchase them through information search and that consumers who pay attention to reports about eco-friendly agricultural food products and have an interest in activities of consumer groups highly trust the agricultural food products approved by the government authority or the safety approved by information offering groups.
Accordingly, it is necessary for the government and consumer groups to make active efforts for quality approval and for various kinds of press media to provide accurate information and promotion.
목차
ABSTRACT
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구모형과 조사설계
Ⅳ. 실증분석
Ⅴ. 결론
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UCI(KEPA) : I410-ECN-0101-2016-300-002528829