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The Effects of Consumer Ethnocentrism and Animosity on Product Evaluation and Purchasing Intent
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소비자 자민족중심주의, 적대감이 제품평가와 구매의도에 미치는 영향

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Type
Academic journal
Author
Kim Seung Young (부산대학교) Kim, Seog-Soo (부산대학교)
Journal
DAEHAN Association of Business Administration, Korea Korean Jouranl of Business Administration Vol.23 No.1 KCI Accredited Journals
Published
2010.2
Pages
589 - 612 (24page)

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The Effects of Consumer Ethnocentrism and Animosity on Product Evaluation and Purchasing Intent
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Abstract· Keywords

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This study was aimed to examining the effects of consumer ethnocentrism and animosity which determines the image of country-of-origin on product evaluation and purchasing intent. The self-administered survey was conducted by mall-intercept method.
The results of analyses are as follows. First, there exists a positive correlation between animosity and consumer ethnocentrism. Second, among three kinds of animosity, only trade animosity affects the evaluation of uni-national products and multinational products. Third, war animosity negatively influences purchasing intent to the products from Japan. Finally, the more favorable product evaluation leads to the greater purchasing intent of the products.
This paper is expected to provide important implications for international marketers who consider foreign production or importation as well as researchers.
#소비자 자민족중심주의 #적대감 #제품평가 #구매의도 #Consumer Ethnocentrism #Animosity #Product Evaluation #Purchasing Intent

Contents

요약
I. 서론
II. 이론적 고찰
III. 연구모형과 가설
IV. 연구방법
V. 분석결과
VI. 분석결과
참고문헌
Abstract

References (16)

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1. [학위논문] - 김승영 / 2010 / 한국 소비자의 적대감, 자민족중심주의가 일본 휴대폰 제품평가및 구매의도에 미치는 영향 / 박사 / 부산대학교 대학원 google schola 2. [학위논문] - 이동휘 / 1998 / 제조국과 상표국의 일치 여부가 소비자의 구매의사결정에미치는영향고찰 및 가격 전략으로 활용 / 석사 / 명지대학교 대학원 google schola 3. [학술지(정기간행물)] - Ahmed, S. A. / 1995 / Comparison of country of origin effects on household and organizational buyers' product perceions / European Journal of Marketing 29 (3) : 35 ~ 51 google schola 4. [학술지(정기간행물)] - Bilkey, W. J. / 1982 / Country of origin effects on product evaluation / Journal of International Business Studies 8 (1) : 89 ~ 99 google schola 5. [학술지(정기간행물)] - Chao, P. / 1998 / Impact of country-of origin dimensions on product quality and design quality perceptions / Journal of Business Research 42 (1) : 1 ~ 6 google schola

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