메뉴 건너뛰기
Library Notice
Institutional Access
If you certify, you can access the articles for free.
Check out your institutions.
ex)Hankuk University, Nuri Motors
Log in Register Help KOR
Subject
Humanities
General Humanities History Philosophy Religious Studies Linguistics and Literature Other Humanities
Social science
General Social Science Business Management Tourism Education Military Science Library and Information Science Law Sociology Journalism and Media Studies Psychological Science Political Science and Diplomacy Geography Public Administration Economics International Trade Anthropology Other Social Science
Natural science
General Natural Science Physics Biology Life Sciences Mathematics/Statistics Astronomy Earth Science Chemistry Other Natural Science
Engineering
General Engineering Architectural Engineering Mechanical Engineering Industrial Engineering Material/Energy Engineering Electrical and Electronic Engineering Marine and Ocean Engineering Chemical Engineering Computer Science Other Engineering
Medical science
General Medical Science Nursing Science Veterinary Pharmacy Traditional Korean Medicine Basic Medicine Clinical Medicine Other Medicine
Agriculture and Fishery
General Agriculture and Fishery Agriculture Fishery Science Food Science Forestry Animal Husbandry Marine Transportation Studies Other Agriculture and Fishery
Art and Kinesiology
General Arts Design Fine Arts Cosmetology Photography Music Fashion Kinesiology Performing Media Arts Other Arts and Kinesiology
Interdisciplinary Studies
Interdisciplinary Research Science and Technology Studies Brain and Cognitive Science Technology Policy Other Interdisciplinary Studies

KOR

Patterns and Characteristics of Organizational Blogs in Korea: An Exploratory Approach
Recommendations
Search
Questions

한국 조직블로그의 유형과 특성에 관한 탐색적 연구

논문 기본 정보

Type
Academic journal
Author
Kim, In-Jai (동국대) Yang, Ji-Seon (제너 시스템즈)
Journal
DAEHAN Association of Business Administration, Korea Korean Jouranl of Business Administration Vol.21 No.4 KCI Accredited Journals
Published
2008.8
Pages
1,421 - 1,441 (21page)

Usage

cover
📌
Topic
📖
Background
🔬
Method
🏆
Result
Patterns and Characteristics of Organizational Blogs in Korea: An Exploratory Approach
Ask AI
Recommendations
Search
Questions

Abstract· Keywords

Report Errors
Blogs, one of the new Internet applications, are expanding and being used in various business areas. In the Korean organizations, blogs have been used in an ever-increasing number of ways such as communication, a powerful tool for reaching out to customer community, and improvement of information flow. Because the use of organizational blogs in Korea is at an early stage, most organizations use the blogs only for short-term marketing strategy.
Even though organizational blogs have an positive effect on organizations, they may have also some side effects. Organizations need to adopt their blogs properly on the basis of the characteristics of the industry, marketing, and organizational strategy.
The research team classified organizational blogs into four types through analyses of 11 organizational blogs in Korea. A two-dimensional framework is based upon the orientation and the function dimensions. The research team found that there are apparent differences among the four types of organizational blogs, and suggested several guidelines when organizations in Korea adopt their own blogs for their business domains. This paper ends with discussion of study"s limitations and implications.
#조직블로그 #인터넷 마케팅 #조직경영 #전략 #기업 커뮤니케이션 #사례연구 #2차원 프레임워크 #Organizational Blog #Internet Marketing #Organizational Management #Strategy #Corporate Communication #Case Study #Two-Dimensional Framework

Contents

요약
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 조직블로그의 유형 분류
Ⅳ. 조직블로그의 유형분석
V. 연구결과
참고문헌
Abstract

References (21)

Add References
1. [학술지(정기간행물)] - 권상희 / 2005 / 블로그(BLOG)미디어 연구:블로그 이용 및 만족과 인지 행태에 관한 연구 / 한국방송학보한국방송학회 19 : 419 ~ 460 dbpia 2. [학술지(정기간행물)] - 김지수 / 2004 / 블로그의 사회문화적 진화와 이슈 / 정보통신정책정보정책연구원 16 : 18 ~ 36 google schola 3. [학위논문] - 남보현 / 2005 / 한국 비즈니스 블로그의 특성 및 유형에 관한 연구:디지털 스토리텔링의 특성을 가진 광고 블로그의 내용분석을 중심으로 / 석사 / 이화여대 google schola 4. [학술지(정기간행물)] - 노기영 / 2005 / 블로그의 매채경쟁에 관한 연구:관계지향 블로그와 정보지향 블로그의 적소분석을 통한 경쟁분석 / 한국언론학보 49 (3) : 318 ~ 347 google schola 5. [단행본] - 레베카 블러드 / 2003 / 블로그:1인 미디어 시대 / 서울신문사 google schola

Recommendations

It is an article recommended by DBpia according to the article similarity. Check out the related articles!

Related Authors

Frequently Viewed Together

An Exploratory Search for Factors that Help form Employees’ Psychological Ownership and Corporate Image : Perceived Authenticity of Corporate Image Advertising, Job Satisfaction, and Internal Communication Satisfaction
Moon ,  Sunyoung ,  Han Advertising Research 2017 .12
인터넷 상에서의 커뮤니케이션을 위한 웹 디자인 방안 연구 : User Interface 를 중심으로
강현응 JOURNAL OF THE KOREAN SOCIETY DESIGN CULTURE 2001 .06
Influence of Perception toward Characteristics and Functions of Social Media on the Replacement Intention of Twitter and Facebook
Hyun Ji Lee ,  Dong Hun Chung The Korean Journal of Advertising and Public Relations 2013 .10
A Study on the Online Blog Structure and the Capitalism Consumption Culture : Analysis of the Cyworld Web Pape Use
Mi Sun Kim ,  Sae Kyung Yu 한국HCI학회 학술대회 2006 .02
Factors Affecting Consumers’ acceptance of Internet Word-of-Mouth Information
Kim ,  Namin ,  Kim and others 6 Korean Jouranl of Business Administration 2006 .08

Recently viewed articles

Design of Plant Growth Monitoring Platform by Environmental Sound
Yong Gyu Shin, Tea-Won Lee, Kyung Kwon JungThe Institute of Electronics and Information Engineers2022.11
 디지털 트랜스포메이션 시대의 고객경험 평가데이터 기반 고객경험 개인화 서비스 디자인
김용세The Korea Service Management Society2021.11
 다산정약용의 교육정책에 관한 연구
장동희Korean Association For Policy Science2003.08
 Proust, critique d'art: sens et limites
YAEJIN YOOInstitute of European Society and Culture2017.12

Comments(0)

0

Write first comments.