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A Study on Participation Type of Enterprise in Blog Network and Suggestion of Cooperation with Blog
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기업의 블로그 네트워크 참여 유형 분석과 제휴 방안에 대한 연구

논문 기본 정보

Type
Proceeding
Author
Ku, Min-O (건국대학교 컴퓨터정보통신공학과) Min, Dug-Ki (건국대학교 컴퓨터정보통신공학과)
Journal
한국IT서비스학회 한국IT서비스학회 학술대회 한국IT서비스학회 2008년도 춘계학술대회
Published
2008.1
Pages
293 - 298 (6page)

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A Study on Participation Type of Enterprise in Blog Network and Suggestion of Cooperation with Blog
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급성장중인 블로그 네트워크의 참여 기업의 증가는 기업의 블로그 네트워크에 대한 관심을 엿볼 수 있게 하는 중요한 이슈이다. 하지만 단순한 블로그 개설과 운영과 같은 기업의 블로그 네트워크 참여는 기존에 기업이 보유한 자사 웹 사이트와의 차별성을 보이지 못하는 문제를 보일 수 있을 뿐만 아니라 기업의 블로그 네트워크 정착 실패로 인해 기업 이미지 개선에 역행하는 결과를 나을 수 있다. 따라서 본 논문에서는 기업의 블로그 네트워크 참여 유형 분석과 제휴 및 활용 방안에 대한 연구와 함께 현 시점에서의 블로그들의 집단화, 전문화, 수익 지향화에 대한 고찰을 통해 기업의 블로그 네트워크 참여 개선 방안을 제안한다.

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