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A Study of Influencing Factors of Behavioral Intention for Organic Food
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유기농 식품에 대한 소비자의 구매의도 영향요인 분석

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Type
Academic journal
Author
So-Ye You (전북대학교) So-Jin Park (전북대학교) Heying Yin (전북대학교) Xuefei Dong (전북대학교)
Journal
Korean Industrial Economic Association Journal of Industrial Economics and Business 제21권 제1호 KCI Accredited Journals
Published
2008.2
Pages
441 - 460 (20page)

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A Study of Influencing Factors of Behavioral Intention for Organic Food
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Abstract· Keywords

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The purpose of this study was to explain behavioral intention of consumers for organic food. To do so, this study applied the theory of planned behavior(TPB) and included some additional factors such as food involvement, anticipated affective reaction and past behavior besides attitude, subjective norm and perceived behavioral control(cost).
The results of this study were as follows:
1) In the theory of planned behavior, the behavioral intention was found to be significantly influenced by consumer attitude for organic food and thus behavioral intention of consumers for organic food was tested partially by the TPB model.
2) Futhermore, the behavioral intention for organic food was found to be significantly influenced by some additional factors, such as food involvement, past behavior and anticipated affective reaction. Thus, some other factors related with personal characteristics should be included into the model to raise the explanatory power of consumer behavior.
#유기농식품 #계획적 행동이론 #식품관여도 #과거 구매행동 빈도 #예기된 부정적 감정반응 #구매의도 #organic food #theory of planned behavior #food involvement #past behavior #anticipated affective reaction #behavioral intention

Contents

Ⅰ. 서론
Ⅱ. 이론적 배경 및 연구가설
Ⅲ. 연구방법
Ⅳ. 분석결과
Ⅴ. 결론 및 제언
참고문헌
Abstract

References (49)

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1. [학술지(정기간행물)] - 김태균 / 1993 / 유기농산물에 대한 수요분석 / 농업정책연구 20 (2) : 83 ~ 104 google schola 2. [보고서] - 김창길 / 2005 / 친환경 농산물에 대한 소비자선호와 구매행태 분석 In: 한국 농촌경제연구원 연구보고서 google schola 3. [단행본] - 윤석원 / 1999 / 유기농산물 생산, 소비, 유통, 제도에 관한 연구, ARPC 과제 / 농림부 google schola 4. [학술지(정기간행물)] - 현태선 / 1997 / 일부 도시주부들의 수입농산물과 유기농산물에 대한 인식 및 소비실태조사 / 지역사회영양학회지 2 (1) : 74 ~ 85 dbpia 5. [학술지(정기간행물)] - 박소진 / 2007 / 건강동기와 환경에 대한 관심이 유기농식품 선택에 미치는 영향 연구 / 소비문화연구 10 (4) : 107 ~ 126 dbpia

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