지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2012.1
- 수록면
- 199 - 216 (18page)
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초록· 키워드
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This study was intended to investigate the consumersdecision-making process for organically produced foods in seoul. A self-administered questionnaire was used for data collection from 264 women. The results of this study were as follows. Organic knowledge was found to be significantly influenced to attitude toward organic food and health motive was found to influenced to attitude toward organic food, but healthy diet and balance life were found to insignificantly influence to attitude toward organic food. Attitude toward organic food and environment were found to be significantly influence to purchase intention. Results indicate that consumerattitudes towards organic food, in particular towards health motive and organic knowledge are the most important factors that explain decision-making process for organic food products. Moreover, it has been found that attitude toward organic food and environment is important because it positively influences consumerintention to purchase organic food.
목차
등록된 정보가 없습니다.
참고문헌 (31)
참고문헌 신청
Aertsens, J. / 2009 / Personal determinants of organic food consumption: a review / British Food Journal 111 (10) : 1140 ~ 1167
Alba, J. W. / 1994 / The influence of prior beliefs, frequency cues, and magnitude cues on consumers' perceptions of comparative price data / Journal of consumer Research 21
Bagozzi, R. P. / 1983 / A holistic methodology for modelling consumer response to innovation / Operations Research 31 : 128 ~ 176
Bamberg, S / 2007 / Twenty years after hines, hungerford, and tomera: a new meta-analysis of psycho-social determinants of pro-environmental behavior / Journal of Environmen
Barber, N. / 2010 / Selective marketing to environmentally concerned wine consumers: a case for location, gender and age / Journal of Consumer Marketing 27 (1) : 64 ~ 75
Alba, J. W. / 1994 / The influence of prior beliefs, frequency cues, and magnitude cues on consumers' perceptions of comparative price data / Journal of consumer Research 21
Bagozzi, R. P. / 1983 / A holistic methodology for modelling consumer response to innovation / Operations Research 31 : 128 ~ 176
Bamberg, S / 2007 / Twenty years after hines, hungerford, and tomera: a new meta-analysis of psycho-social determinants of pro-environmental behavior / Journal of Environmen
Barber, N. / 2010 / Selective marketing to environmentally concerned wine consumers: a case for location, gender and age / Journal of Consumer Marketing 27 (1) : 64 ~ 75
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