지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 저널정보
- 한국데이터전략학회 Journal of Information Technology Applications & Management Journal of Information Technology Applications & Management Vol.18, No.1
- 발행연도
- 2011.3
- 수록면
- 55 - 74 (20page)
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초록· 키워드
오류제보하기
The growth in the use of ubiquitous computing based on mobile services as an enabler to conduct business more effectively has been phenomenal. Technology acceptance model (TAM) has been applied in different contexts to examine a wide range of information technologies (IT). As more and more companies are finding ways to utilize ubiquitous computing based on mobile services, an important issue is to understand what factors will impact the decisions of consumers in adopting the services. Based on TAM with three additional groups of external factors, i.e., service-related factors (ubiquitous access, context awareness) and technology-related factors (perceived security risk, network connectivity) that are theoretically justified as having influence on both perceived usefulness and perceived ease of use which are additionally considered, a research model for the investigated technology acceptance was developed and empirically examined, using responses from more than intended users of ubiquitous computing based on mobile services.
The specific purposes of this study are as follows. Firstly, this study is to identify service beliefs considering unique characteristics for ubiquitous services such as perceived ubiquitous access and perceived context awareness. Secondly, this study is to investigate network characteristics beliefs such as perceived security and perceived connectivity. Thirdly, this paper investigates the relationship among variables such as ubiquitous characteristics, network characteristics, behavioral beliefs, and intention to use ubiquitous web services.
This study uses a structural equation model to test the research model. The major results of this study are as follows. Firstly, ubiquitous access has a influence on perceived usefulness and perceived ease of use. Context awareness has an influence on perceived usefulness. Secondly, User familiarity has an influence on perceived usefulness and perceived ease of use, and intention to use. User innovativeness has an influence on perceived ease of use. Thirdly, perceived security risk has an influence on perceived usefulness and perceived ease of use. Network connectivity has an influence on perceived usefulness and perceived ease of use. Fourth, there exist differential effects among factors in structural model among information, transaction, and entertainment services.
The specific purposes of this study are as follows. Firstly, this study is to identify service beliefs considering unique characteristics for ubiquitous services such as perceived ubiquitous access and perceived context awareness. Secondly, this study is to investigate network characteristics beliefs such as perceived security and perceived connectivity. Thirdly, this paper investigates the relationship among variables such as ubiquitous characteristics, network characteristics, behavioral beliefs, and intention to use ubiquitous web services.
This study uses a structural equation model to test the research model. The major results of this study are as follows. Firstly, ubiquitous access has a influence on perceived usefulness and perceived ease of use. Context awareness has an influence on perceived usefulness. Secondly, User familiarity has an influence on perceived usefulness and perceived ease of use, and intention to use. User innovativeness has an influence on perceived ease of use. Thirdly, perceived security risk has an influence on perceived usefulness and perceived ease of use. Network connectivity has an influence on perceived usefulness and perceived ease of use. Fourth, there exist differential effects among factors in structural model among information, transaction, and entertainment services.
목차
Abstract
1. 서론
2. 이론적 배경
3. 실증연구 설계
4. 가설 검정 및 분석 결과
5. 결론
참고문헌
저자소개
참고문헌 (72)
참고문헌 신청
1. [학술지(정기간행물)] - 권순재 / 2009 / 모바일 휴대용 단말기의 지속적 이용에 있어서 기기애착 개념의 역할에 관한 연구 / 정보시스템연구 18 (3) : 27 ~ 46
2. [학술지(정기간행물)] - 고인영 / 2007 / U-health 서비스 구축을 위한 온톨로지 관리기 및 서비스 브로커의 설계 / 정보보호학회지 17 (1) : 22 ~ 32
3. [학술지(정기간행물)] - 김구 / 2008 / u-City 서비스 단계별 우선순위와 확산전략에 관한 연구 / 한국지역정보화학회지 11 (1) : 127 ~ 148
4. [학술지(정기간행물)] - 김은아 / 2009 / 사용자가 인지한 시간이 모바일 서비스 이용의도에 미치는 영향 - 유비쿼터스 특성의 조절효과를 고려하여 / 정보시스템연구 18 (3) : 155 ~ 181
5. [학술지(정기간행물)] - 김인재 / 2001 / 무선 인터넷 서비스 수용의 영향요인에 관한 연구 / Information Systems Review 3 (1) : 83 ~ 101
2. [학술지(정기간행물)] - 고인영 / 2007 / U-health 서비스 구축을 위한 온톨로지 관리기 및 서비스 브로커의 설계 / 정보보호학회지 17 (1) : 22 ~ 32
3. [학술지(정기간행물)] - 김구 / 2008 / u-City 서비스 단계별 우선순위와 확산전략에 관한 연구 / 한국지역정보화학회지 11 (1) : 127 ~ 148
4. [학술지(정기간행물)] - 김은아 / 2009 / 사용자가 인지한 시간이 모바일 서비스 이용의도에 미치는 영향 - 유비쿼터스 특성의 조절효과를 고려하여 / 정보시스템연구 18 (3) : 155 ~ 181
5. [학술지(정기간행물)] - 김인재 / 2001 / 무선 인터넷 서비스 수용의 영향요인에 관한 연구 / Information Systems Review 3 (1) : 83 ~ 101
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UCI(KEPA) : I410-ECN-0101-2012-005-004473278