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IPTV and Fair Competition Issues - A New Framework for Market Definition and Classification in a Convergence Age
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IPTV와 공정경쟁 쟁점들 : 시장획정과 새로운 역무 및 사업자 분류체계를 중심으로

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Type
Academic journal
Author
Kang Jae-Won (동국대학교)
Journal
The Research Institute of Social Science THE JOURNAL OF SOCIAL SCIENCE Vol.13 No.2 KCI Accredited Journals
Published
2007.2
Pages
143 - 174 (32page)

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IPTV and Fair Competition Issues - A New Framework for Market Definition and Classification in a Convergence Age
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Abstract· Keywords

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The current issues regarding IPTV(Internet Protocol Television)-related "fair competition" have been at the center of regulatory issues in a convergence age. My paper intends to focus on a new direction for IPTV regulation or policy based on IPTV's technological attributes and various services, especially analysing "fiar competition" issues. Main results in my paper are as follows : a relevant market of broadband audio-visual services can be flexibly defined depending on the principles or purposes of a competition policy and the relevant market would be classified into three layers horizontally. On basis of these results, my paper proposed a new three-layered model applied to IPTV, which classifies broadband audio-visual services including IPTV into three layers, i.e. transmission, logic, and content layers. Each firm on these layers must be regulated differently with each others.
#IPTV #공정경쟁 #시장획정 #수평적 규제모델 #Fair Competition #Market Definition #Horizontal Regulatory Model

Contents

[요약]
Ⅰ. 서론
Ⅱ. 융합 환경에서 시장획정의 중요성
Ⅲ. 방통 융합과 가치사슬의 변화
Ⅳ. 일반적인 시장획정 방법과 그 한계
Ⅴ. 기존 시장 분류와 시장획정 관련 쟁점들
Ⅵ. 새로운 역무 및 사업자 분류체계와 공정경쟁 쟁점들
Ⅶ. 결론
〈참고문헌〉
Abstract

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