지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
Endogenous political-economy factors within social system arc fundamentally shaped by the public debate about GM crops and foods, which pressures food companies. Carter and Gruere(2003), Kalaizandonakes and Bijman(2003) and Unnevehr et al.(2001) argues that food companies' strategic responding to those pressures is a primary factor of market access.
This paper analyzes political-economy factors related to GM crops and foods, and have a view of food companies' responding to GM crops and foods and market access of GM crops and foods. The findings of this study are as follows. First, organizational response to GM crops and foods is fundamentally shaped by a potential economic value in institutional context and a social legitmacy in economic-strategic context. Second, acquiring social legitmacy and creating market opportunity are formed by the degree of consistency with social expectation and creating real value to consumers. Finally, social legitimacy and market opportunity relating to GM crops and food under the present circumstances within social system are so low, which homogenize food companies' strategic response pattern toward not treating GM crops and foods. But on the other hand food companies explore strategy with a view to differentiating itself from another by acquiring further social legitimacy and sustainable economic rent relating to non-GM crops and foods.
The results of this paper hints that impossibility of acquiring market access of GM crops and foods is a necessary consequence of GMOs development based on only technology-push perspective. However if GMOs was developed based society-oriented perspective, it would be feasible to do acquire market access. If GM technology application moves on the sector regarded as definition of "food as medicine and medicine as food" and offers real or actual value to consumers. it would be feasible to acquire social legitimacy and to creature market opportunity. The feasibility seems to be increased double by consumers' basic want of safety and continuous budget increment in medical and health sector.
This paper analyzes political-economy factors related to GM crops and foods, and have a view of food companies' responding to GM crops and foods and market access of GM crops and foods. The findings of this study are as follows. First, organizational response to GM crops and foods is fundamentally shaped by a potential economic value in institutional context and a social legitmacy in economic-strategic context. Second, acquiring social legitmacy and creating market opportunity are formed by the degree of consistency with social expectation and creating real value to consumers. Finally, social legitimacy and market opportunity relating to GM crops and food under the present circumstances within social system are so low, which homogenize food companies' strategic response pattern toward not treating GM crops and foods. But on the other hand food companies explore strategy with a view to differentiating itself from another by acquiring further social legitimacy and sustainable economic rent relating to non-GM crops and foods.
The results of this paper hints that impossibility of acquiring market access of GM crops and foods is a necessary consequence of GMOs development based on only technology-push perspective. However if GMOs was developed based society-oriented perspective, it would be feasible to do acquire market access. If GM technology application moves on the sector regarded as definition of "food as medicine and medicine as food" and offers real or actual value to consumers. it would be feasible to acquire social legitimacy and to creature market opportunity. The feasibility seems to be increased double by consumers' basic want of safety and continuous budget increment in medical and health sector.
목차
Ⅰ. 서론
Ⅱ. 상업화 현황과 사회적 논쟁
Ⅲ. 시장접근 영향요인
Ⅳ. 시장접근성 확보를 위한 요건
Ⅴ. 요약 및 결론
참고문헌
ABSTRACT
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UCI(KEPA) : I410-ECN-0101-2010-326-002894279