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Contemporary Art and Market : between the autonomy of art and the power of capital
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현대미술과 시장 : 예술의 자율성과 자본의 힘 사이에서

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Type
Academic journal
Author
Cho Jin Geun (서울대학교)
Journal
Society Of Contemporary Art Science Journal of Contemporary Art Studies Vol.13 KCI Accredited Journals
Published
2009.12
Pages
271 - 294 (24page)

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Contemporary Art and Market : between the autonomy of art and the power of capital
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The purpose of this article is to consider the affinity between art and capital with the view of aesthetics and to critique Arthur Dante's pluralistic theory of art. With this purpose, in the first part of this article, I examine the relationship between the autonomy of art and the power of capital in the point of 1) cultural industry, 2) advertisement, 3) the system of auction and dealer, 4) the role of museum. I suggest that the prevailing power of art market which control the production and consumption of Contemporary art is very harmful to art.
In the second part of this article, I critically examine Arthur Danto's pluralistic aesthetics which is considered as the main theory of contemporary art. I think Arthur Danto's pluralism, which lay the foundations of contemporary pluralistic art criticism, explains and justifies art market.
In the third part of this article, I discuss the endeavors(Land Art, Conceptual Art, and Public Art Fund) which try to break the connection of art and capital. We could appraise the output of those attempts which tried to recover the autonomy of art by refusal the state of contemporary art as commodity, and accept the limit of those project.
Finally, I suggest the program of visual culture education which proposed by Douglas Kellner. I expect the critical theory of culture dismantle the vision of commodity-art.

Contents

Ⅰ. 들어가는 말
Ⅱ. 예술과 돈의 연결고리들: 예술의 자율성과 자본
Ⅲ. 미술시장과 비평
Ⅳ. 자본에서 벗어나기 위한 노력들, 그리고 그 한계
Ⅴ. 나가는 말
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UCI(KEPA) : I410-ECN-0101-2010-605-003265287