지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
The purpose of this study is to empirically examine the transference of trust process, an important factor to consumer's purchase decision-making. Even though several researchers have discussed the trust transference process, there is no research related to this concept. Specifically we have focused on the transference of trust from the retailer to low involvement private label (PL) products. PL products were chosen as transference of trust occurs under ambiguity due to lack of information about the product and their manufacturer. PL products provide relatively less information than national brand (NB) products. In addition, retailers have been rapidly expanding their PL product categories.
To identify the theoretical and empirical limitations of prior studies, we discuss several theories explaining the transference of trust: 'Balance theory' and 'availability heuristic' in transference of cognitive trust; 'affective transference' and 'affect as information' in transference of affective trust. An empirical test was performed. A self completion questionnaire was developed and administered to a convenience sample of PL users. 206 usable questionnaire were received.
The results show that the transference of trust plays a mediating role linking the retailer to the manufacturer and to the product. Although our model, which included the transference process of trust as a mediating effect, did not improve the competitive model, the coefficients of the respective paths were found to be better.
This study confirms the transference of cognitive trust from the retailer to both the manufacturer and the product, but not for affective trust. We offer the explanation that PL products may tend to have affective trust resulting from brand familiarity but not to their PL manufacturers.
To identify the theoretical and empirical limitations of prior studies, we discuss several theories explaining the transference of trust: 'Balance theory' and 'availability heuristic' in transference of cognitive trust; 'affective transference' and 'affect as information' in transference of affective trust. An empirical test was performed. A self completion questionnaire was developed and administered to a convenience sample of PL users. 206 usable questionnaire were received.
The results show that the transference of trust plays a mediating role linking the retailer to the manufacturer and to the product. Although our model, which included the transference process of trust as a mediating effect, did not improve the competitive model, the coefficients of the respective paths were found to be better.
This study confirms the transference of cognitive trust from the retailer to both the manufacturer and the product, but not for affective trust. We offer the explanation that PL products may tend to have affective trust resulting from brand familiarity but not to their PL manufacturers.
목차
Abstract
Ⅰ. Research Background and Objectives
Ⅱ. Research Methods
Ⅲ. Results and Conclusion
Appendix
참고문헌 (0)
참고문헌 신청함께 읽어보면 좋을 논문
논문 유사도에 따라 DBpia 가 추천하는 논문입니다. 함께 보면 좋을 연관 논문을 확인해보세요!
-
호텔기업 종사원의 교육상황적 특성에 따른 훈련전이가 조직유효성에 미치는 영향
관광레저연구
2014 .10
-
The Impact of Multi‐dimensional Trust for Customer Satisfaction
Management Science and Financial Engineering
2010 .09
-
한ㆍ중ㆍ일 3국의 사회신뢰 비교 분석
중국과 중국학
2008 .08
-
우리나라 신탁업의 현황과 전망
법과기업연구
2012 .12
-
제3자 신뢰기관의 전자무역 신뢰구축에 관한 연구
통상정보연구
2004 .12
-
가상세계에서 3차원 아바타 판매원이 소비자 온라인 구매 행위에 미치는 영향에 관한 실증연구： 신뢰전이를 중심으로
지식경영연구
2009 .01
-
예금채권에 대한 신탁법의 적용과 문제점 : 민사신탁의 기반확대를 위한 관점에서
비교사법
2010 .06
-
꽌시(關系)와 신뢰(Trust)
한국사회학회 사회학대회 논문집
2004 .06
-
유통업체 모바일 서비스에 대한 신뢰도가 유통업체 및 PL상품 구매의도에 미치는 영향 연구
인터넷전자상거래연구
2014 .06
-
재산승계제도로서 민사신탁제도 활용상의 문제점
한양법학
2013 .05
-
리더행동과 신뢰인식유형이 직무반응에 미치는 영향에 관한 연구
한국사회와 행정연구
2002 .08
-
Who Is Willing to Pay More Taxes for Welfare? : Focusing on the Effects of Diverse Types of Trust in South Korea and Taiwan
Journal of Asian Sociology
2015 .09
-
보험회사 영업사원의 신뢰가 관계몰입에 미치는 영향
Asia-Pacific Journal of Business & Commerce
2009 .09
-
Is Trust Transitive and Composable in Social Networks?
Journal of Information Technology Applications & Management
2013 .12
-
부양신탁에 관한 연구
한양법학
2014 .05
-
The Effects of Perceived Interactivity on Intention of Continuous Use of Smartwatches : A New Perspective on the Mediating Roles of Cognitive and Affective Trusts
인터넷전자상거래연구
2018 .10
-
Research on the safeguard mechanism of trust for supply chain partners based on system constraints
인하대학교 정석물류통상연구원 학술대회
2009 .10
-
Conceptualization of Trust and Trustworthiness in Information Systems Research : Suggestions
인터넷전자상거래연구
2015 .04
이 논문의 저자 정보
최근 본 자료
댓글(0)
0
UCI(KEPA) : I410-ECN-0101-2009-326-018406068