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There is a phenomenon called the “Showa Retro Boom”. Theme parks, films and television dramas depicting the decade beginning in the year Showa 30 (1955-1965) are the main focus of the boom, it is also influencing the revitalization of local shopping districts. This study looks at the revitalization of a shopping district in the vicinity of JR Oume Station in Oume City in Tokyo as an example to investigate how the idea began as well as how the image of a ‘Showa Retro’ locality has been received by the local community.
In the early modern era, the shopping center around Oume station was an inn town lining the (former) Oume Kaido. In the 1950s and 1960s, the area profited from the production of cotton fabrics. Sumie-cho, the area where town revitalization is focused, is at the east edge of the former inn town. In recent years the population of Oume city has remained constant but in actuality there has been a shift to the new ‘bedtown’ that was developed in the east, and the population near the station has declined. Also, many large stores came to line the roads on the outskirts of the city, and there was a decline in sales for the smaller retailers.
In 1989, Sumie-cho was the focus of a “Tokyo Locality Model Shopping Center Enterprise” program and since then the chairman of the chamber of commerce, Hidetoshi Yokokawa, has been planning the revitalization of the area. In 1999, the Showa Retro Products Museum opened and Sumie-cho received publicity from the media as a Showa Retro town that saw tourists beginning to come visit.
The phrase “Showa Retro”, which Mr Yokokawa has popularized with the aid of outside intellectuals, has been beneficial for the touristification of the town but was originally for the purpose of protecting the historical nature of the district along Oume Kaido. On the other hand, some shop-owners are somewhat uncomfortable with the increased tourism. They say they don’t know how to act with the new customers. These shop-owners are opposed to the development of high-rise condominiums and this has made apparent an awareness of shared rewards among them.
Mr Yokogawa, who is promoting the tourism, is also opposed to the condominiums. but in his case it is because he considers the look of the town to be a resource that can be used to promote it. In this manner, Oume-juku (Ome Inn town) has been accepted, and can also be seen by the fact that Showa Retro has been welcomed despite misgivings. Separate from the awareness based on the opposed ideas of Oume-juku and the condominiums and tourists, the old town landscape has been the element allowing tourism to prosper.
Originally, revitalization of the locality was in aid of protecting its history and culture but from the point of view of touristification, traditional sales methods only serve to hamper development and the result is that a space where people are even more transient. On the other hand, by continuing the original sales techniques as shop-owner suggests, if the town continues to try to benefit from both sides, then it will only continue to decline.
The dilemma which can be seen in Sumie-cho is therefore symbolic of the problems of touristification in such localities where it is not easy to shift towards tourism.
In the early modern era, the shopping center around Oume station was an inn town lining the (former) Oume Kaido. In the 1950s and 1960s, the area profited from the production of cotton fabrics. Sumie-cho, the area where town revitalization is focused, is at the east edge of the former inn town. In recent years the population of Oume city has remained constant but in actuality there has been a shift to the new ‘bedtown’ that was developed in the east, and the population near the station has declined. Also, many large stores came to line the roads on the outskirts of the city, and there was a decline in sales for the smaller retailers.
In 1989, Sumie-cho was the focus of a “Tokyo Locality Model Shopping Center Enterprise” program and since then the chairman of the chamber of commerce, Hidetoshi Yokokawa, has been planning the revitalization of the area. In 1999, the Showa Retro Products Museum opened and Sumie-cho received publicity from the media as a Showa Retro town that saw tourists beginning to come visit.
The phrase “Showa Retro”, which Mr Yokokawa has popularized with the aid of outside intellectuals, has been beneficial for the touristification of the town but was originally for the purpose of protecting the historical nature of the district along Oume Kaido. On the other hand, some shop-owners are somewhat uncomfortable with the increased tourism. They say they don’t know how to act with the new customers. These shop-owners are opposed to the development of high-rise condominiums and this has made apparent an awareness of shared rewards among them.
Mr Yokogawa, who is promoting the tourism, is also opposed to the condominiums. but in his case it is because he considers the look of the town to be a resource that can be used to promote it. In this manner, Oume-juku (Ome Inn town) has been accepted, and can also be seen by the fact that Showa Retro has been welcomed despite misgivings. Separate from the awareness based on the opposed ideas of Oume-juku and the condominiums and tourists, the old town landscape has been the element allowing tourism to prosper.
Originally, revitalization of the locality was in aid of protecting its history and culture but from the point of view of touristification, traditional sales methods only serve to hamper development and the result is that a space where people are even more transient. On the other hand, by continuing the original sales techniques as shop-owner suggests, if the town continues to try to benefit from both sides, then it will only continue to decline.
The dilemma which can be seen in Sumie-cho is therefore symbolic of the problems of touristification in such localities where it is not easy to shift towards tourism.
목차
はじめに
1. 民俗?における?光?究の流れ
2. ?梅地?の商店街を取り?く?況と町おこしの?緯
3. ?光化と地域住民
まとめ
Abstract
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