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자료유형
학술저널
저자정보
저널정보
한국사회학회 한국사회학 Korean Journal of Sociology Vol.42 No.4
발행연도
2008.6
수록면
71 - 98 (28page)

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Organizational control is a central component of modern management discourses. Techno-structural control emphasizes technocratic rationalization of work processes and maximum utilization of worker's self-interest, while normative control focuses on worker's commitment and loyalties as well as the right kind of employment practices. By using TQM as a normative control discourse and the BPR as a techno-structural discourse, this paper examines how the two rival camps influenced each other's perceptions of organizational control. Analyses of U.S. business articles suggest that the two discourses converged and the perceived gap between the two became narrower. Consequently, once-sharply-defined boundaries gradually eroded. Building on framing theory and content analyses of business articles, I argue that such a rhetorical blending of normative and techno-structural elements of organizational control occurred through borrowing of defining vocabularies from the salient rival and strategic positioning of one discourse against the other. Implications for neo-institutionalism and management fashion research are discussed.

목차

FRAMING AND MANAGEMENT DISCOURSE
A BRIEF HISTORY AND THEORETICAL ARGUMENTS
THE TRANSFORMATION OF DEFINITIONAL FRAMES
THE TRANSFORMATION OF RELATIONAL FRAMES
DISCUSSION AND CONCLUSION
APPENDIX
REFERENCES

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