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Overcoming Lasswell and McLuhan - From EffectㆍMedia Paradigm to Symbolic Exchange Paradigm
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라스웰과 맥루한을 넘어서 : 효과ㆍ미디어 패러다임에서 상징적 교환 패러다임으로

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Type
Academic journal
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Journal
Korean Society For Journalism And Communication Studies Korean Journal of Journalism & Communication Studies Vol.43 No.5 KCI Excellent Accredited Journal
Published
1999.9
Pages
113 - 154 (42page)

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Overcoming Lasswell and McLuhan - From EffectㆍMedia Paradigm to Symbolic Exchange Paradigm
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Contents

1. 들어가는 말
2. 커뮤니케이션 테크놀로지의 방향성
3. 미디어 패러다임의 전개 : 맥루한의 미디어론
4. 상징적 교환패러다임의 등장
5. 요약 및 맺는말
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