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자료유형
학술저널
저자정보
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한국관광레저학회 관광레저연구 Journal of Tourism and Leisure Research Vol.15 No.3(Wn.25)
발행연도
2003.12
수록면
143 - 163 (21page)

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This study explores how organizational service orientation of hotels is affected by competitive environments. To investigate this question on the personal level executives, managers, supervisors, and employees of 87 super deluxe hotels and deluxe hotels were asked to answer a questionnaire. Two hundred fifty nine valid questionnaires (134 from super deluxe hotels, and 125 from deluxe hotels) were returned. Regression analysis was performed on the data using SPSS P/C+ 10.0 and the results are as follows:
Firstly, the higher fluctuation in markets gets, the higher service orientation of hotels gets. Secondly, the higher competitive hostility gets, the higher service orientation of hotels gets. Thirdly, fluctuation in technological turbulence is not likely to affect significantly service orientation of hotels as a whole but it has a positive effect on service leadership and service rewards. Lastly, this study suggests how management could affect organizational service orientation of hotels and what future studies should be about.

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Abstract
INTRODUCTION
THEORETICAL FRAMEWORK AND HYPOTHESISED RELATIONSHIPS
METHOD
ANALYSIS AND RESULTS
CONCLUSION
References
Appendix: Items of organizational Service Orientation Scale

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