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A Study on Ways of Promoting Design Management in Domestic Small and Medium Businesses
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국내 중소기업의 디자인경영 활성화 방안에 관한 연구

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Type
Academic journal
Author
Journal
Korean Society of Design Science Archives of Design Research Vol.17 No.4 KCI Accredited Journals SCOPUS
Published
2004.11
Pages
177 - 190 (14page)

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A Study on Ways of Promoting Design Management in Domestic Small and Medium Businesses
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Abstract· Keywords

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The purpose of this study is to provide domestic small and medium manufacturing businesses with effective ways of introducing and promoting design management, earnestly, as a key strategy for raising corporate competitiveness. For the purpose, this researcher discussed the management property of small and medium businesses, the introducing process and method and the necessity of promoting design management in small and medium businesses. Then the researcher reviewed and analyzed existing empirical studies to know the current status of design introduction and design management promotion in domestic small and medium businesses. Results of the study can be described as below. Prerequisite to the successful introduction by domestic small and medium businesses of design management are three CEO determinations - the firm will to the necessity of design introduction, the firm conviction in design efficacy, and the dear recognition of the existential value of design - and the establishment of at least five infrastructures -design organization, CDO, designers, design policy, and design strategy.
For the promoting and succeeding in the execution of design management, design management system should have established based on such determinations and infrastructures, and CEOs should have design management mind firmly established and driven and realized next activities in the process of product development.
①Set the principle of design priority in a new product development and establish an appropriate production system and environment. ②Decide a new design development as the top-priority task of management and then practice it in a strategic way. ③Be positive in design investment while accepting design management as a concept related not to cost, but to investment. ④Utilize design extensively under the understanding that design management has something to do with corporate design system as a whole. ⑤Treat design as the most valuable resource of business under the recognition that design is the most important determinant of corporate competitiveness.
#Design Management #Small and Medium Business #Ways of Introducing and Promoting

Contents

(요약)
(Abstract)
1. 서론
2. 중소기업 본질과 디자인경영의 도입 및 활성화 필요성
3. 국내 중소기업의 산업디자인 활용실태와 디자인 경영의 활성화 사례분석
4. 국내 중소기업지향의 디자인경영 활성화 방안
5. 결론
참고문헌

References (18)

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[학술지(정기간행물)] - / 2002 / 중소기업인 성공학-나는 꿈을 심었다 google schola [학술지(정기간행물)] - / 1996 / 세계의 작은 거인들 google schola [학술지(정기간행물)] - / 1996 / 외국중소기업의 성공요인과 시사점 google schola [학술지(정기간행물)] - / 1999 / 이 시대의 작은 거인들 google schola [학술지(정기간행물)] - / 1999 / 디자인 경영 google schola

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