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학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
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This study’s purpose is to study visitors’ raised primary factors of services option and how they feel about services and to indicate a efficient managerial method of golf links. 184 golf links’ visitors in Jeon-nam were researched through simple random sampling.
I use descriptive statistics to inquire subjects’ general trait, t-test and ANOVA to search the average customer satisfaction with facility’s service, and Tukey to post inspections.
According to research, among low-ranking factors of customer satisfaction with country club, the front and supplies sales are affected differently in sex. In other words, men’s satisfaction with the front is higher than women’s one but that with supplies sales’ satisfaction is higher than men’s. In monthly income, supplies sales and golf course are affected differently. Large income (2,500,000~3,500,000) earner’s satisfaction with the front is higher than small income (under 1,500,000) earner’s and relatively small income (1,500,000~2,500,000) earner’s satisfaction is the highest. With golf course and subsidiary facilities, small income (under 1,500,000) earner’s satisfaction is higher than large income (2,500,000~3,500,000) earner’s.
In occupation, reservation services, game assistant, subsidiary facilities, golf course, golf links’ information and the public relations are affected differently. Business management people’s satisfaction with reservation services of country club is higher than sales people. Clerks and tech workers’ satisfaction with game assistant is higher than professionals and others (the unemployed, students)’ satisfaction is the highest. With subsidiary facilities, others’ satisfaction is higher than professionals. Also, professionals’ satisfaction with golf course is higher than self-employed people, clerks and tech workers, and others (the unemployed, students). Then, clerks and tech workers take more satisfaction in golf links’ information and the public relations than professionals’. According to research, professionals take more satisfaction in golf course than self-employed people, clerks and tech workers, and others (the unemployed, students). Also, clerks and tech workers take more satisfaction in golf links’ information and the public relations than professionals’.
In career, golf links’ information and the public relations are affected differently. Experienced workers (4~7 years) take more satisfaction in reservation services of country club than inexperienced workers (under a year) and relatively inexperienced workers 1~4 years) take more satisfaction in golf links’ information and the public relations than experienced workers (4~7 years).
I use descriptive statistics to inquire subjects’ general trait, t-test and ANOVA to search the average customer satisfaction with facility’s service, and Tukey to post inspections.
According to research, among low-ranking factors of customer satisfaction with country club, the front and supplies sales are affected differently in sex. In other words, men’s satisfaction with the front is higher than women’s one but that with supplies sales’ satisfaction is higher than men’s. In monthly income, supplies sales and golf course are affected differently. Large income (2,500,000~3,500,000) earner’s satisfaction with the front is higher than small income (under 1,500,000) earner’s and relatively small income (1,500,000~2,500,000) earner’s satisfaction is the highest. With golf course and subsidiary facilities, small income (under 1,500,000) earner’s satisfaction is higher than large income (2,500,000~3,500,000) earner’s.
In occupation, reservation services, game assistant, subsidiary facilities, golf course, golf links’ information and the public relations are affected differently. Business management people’s satisfaction with reservation services of country club is higher than sales people. Clerks and tech workers’ satisfaction with game assistant is higher than professionals and others (the unemployed, students)’ satisfaction is the highest. With subsidiary facilities, others’ satisfaction is higher than professionals. Also, professionals’ satisfaction with golf course is higher than self-employed people, clerks and tech workers, and others (the unemployed, students). Then, clerks and tech workers take more satisfaction in golf links’ information and the public relations than professionals’. According to research, professionals take more satisfaction in golf course than self-employed people, clerks and tech workers, and others (the unemployed, students). Also, clerks and tech workers take more satisfaction in golf links’ information and the public relations than professionals’.
In career, golf links’ information and the public relations are affected differently. Experienced workers (4~7 years) take more satisfaction in reservation services of country club than inexperienced workers (under a year) and relatively inexperienced workers 1~4 years) take more satisfaction in golf links’ information and the public relations than experienced workers (4~7 years).
목차
Abstract
Ⅰ. 서론
Ⅱ. 연구방법
Ⅲ. 결과
Ⅳ. 논의 및 결론
참고문헌
참고문헌 (13)
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