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From the beginning of 1990s, also in the shipping industry, especially liner shipping industry, competition has been more intensive and difference of the service quality among shipping companies has been learned. On the other hand, a shipping company has some limitations to do its international mission for itself just by broadening service area. For this reason, the necessity for the global alliance among the shipping companies, which is originally aimed at sharing and organization, has been developed.
Through the new global alliance, liner shipping companies do not need to input the additional capitals to increase the material assets such as vessel capacity and spread the risk by the enlargement of the market. Also, they can secure the competitive edge through efficient utilization of assets.
Liner global alliances are agreement among liner companies to pool their equipment, and terminals for joint operations and services in which each alliance parter continues to serve its market using jointly operated or used inland feeders, inland terminals, and mainline fleets of ship as well as joint pools of containers and equipment.
So, the global alliances are generally more formal agreements than consortia and impose longer term and far reaching obligation on their members. It also acts as one in developing and advancing the strategic aims of the alliance members.
Through the new global alliance, liner shipping companies do not need to input the additional capitals to increase the material assets such as vessel capacity and spread the risk by the enlargement of the market. Also, they can secure the competitive edge through efficient utilization of assets.
Liner global alliances are agreement among liner companies to pool their equipment, and terminals for joint operations and services in which each alliance parter continues to serve its market using jointly operated or used inland feeders, inland terminals, and mainline fleets of ship as well as joint pools of containers and equipment.
So, the global alliances are generally more formal agreements than consortia and impose longer term and far reaching obligation on their members. It also acts as one in developing and advancing the strategic aims of the alliance members.
목차
Ⅰ. 序論
Ⅱ. 定期船 海運市場의 動向 分析
Ⅲ. 글로벌 提携 (global alliance) 體制의 形成
Ⅳ. 新글로벌提携(New Global Alliance) 體制의 出帆
Ⅴ. 結論
參考文獻
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