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A Study of Strategic Alliance on Negative Factors Affecting - Focused on Liner Shipping
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전략적 제휴에 부정적인 영향을 미치는 요인에 관한 연구 : 정기선사를 중심으로

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Type
Academic journal
Author
Dongyol Kim (인천대학교)
Journal
The Korea Port Economic Association Journal of Korea Port Economic Association Vol.27 No.3 KCI Accredited Journals
Published
2011.9
Pages
247 - 272 (26page)

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A Study of Strategic Alliance on Negative Factors Affecting - Focused on Liner Shipping
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Abstract· Keywords

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Because of operating and ordering vessels over 10,000 TEU, the strategic alliance between liner shipping companies will be diversified and activated more briskly to secure cargo quantities, minimize costs, securc profits, improve service quality and manage stable business. Many of prior studies concerning strategic alliance are carried out to clarify success factors, motives or to explain how to select a good partner for success. But over 70% of strategic alliance has been resulted in failure. Because failures of strategic alliance occur much more frequently than success, negative effect factors in strategic alliance have to be measured and be adapted to changing conditions in the shipping market. To improve negative effect factors, shipping companies should make an effort to establish reliable relationships between partners and suppress claims by clearing off imprecise contract terms. And it is necessary to increase satisfaction of each individuals and minimize complexity occurred due to the exterior relationships for the successful strategic alliance.

Contents

Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구모형 및 분석방법
Ⅳ. 연구결과
Ⅴ. 결론 및 시사점
참고문헌
국문요약

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UCI(KEPA) : I410-ECN-0101-2013-326-000804257