지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2004.11
- 수록면
- 3 - 10 (8page)
이용수
초록· 키워드
오류제보하기
Newspaper Advertisement not only reflects social culture in our society, but also affects in Social-Cultural Values. In addition, Newspaper Advertisement is the main mean. connecting between the public as consumer and the building industry as the producer of Apartment(APT) Market.
Therefore, this paper studies residential culture in APT and also, aims to analyze the newspaper advertisement to find the relationship in residential market.
Due to changes occurring in APT advertisement after 1998, the price decontrol of Apt has enforced, divided and analyzed since the APT advertisement since the beginning of early 1970's and right after 1998. As APT advertisement among the companies were inflamed due to the enforced level among many various types of APT. Even though the phenomena in APT market influences on the development and changes in traditional APT spatial planning, on the other hand, it results in falsification of our residential culture. Newspaper advertisement presents a new possible direction and proposes corrective social-cultural role by analysis of spatial & class distinction in APT.
Therefore, this paper studies residential culture in APT and also, aims to analyze the newspaper advertisement to find the relationship in residential market.
Due to changes occurring in APT advertisement after 1998, the price decontrol of Apt has enforced, divided and analyzed since the APT advertisement since the beginning of early 1970's and right after 1998. As APT advertisement among the companies were inflamed due to the enforced level among many various types of APT. Even though the phenomena in APT market influences on the development and changes in traditional APT spatial planning, on the other hand, it results in falsification of our residential culture. Newspaper advertisement presents a new possible direction and proposes corrective social-cultural role by analysis of spatial & class distinction in APT.
목차
Abstract
1. 서론
2. 아파트 광고의 역할과 특징
3. 아파트 신문 광고의 시대별 특성
4. 광고에 나타난 사회적 차별성에 관한 연구
5. 결론
참고문헌
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UCI(KEPA) : I410-ECN-0101-2009-540-014401954