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논문 기본 정보

자료유형
학술저널
저자정보
최정환 (경동대학교) 김종견 (경동대학교)
저널정보
한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 호텔리조트연구 호텔리조트연구 제23권 제4호
발행연도
2024.8
수록면
149 - 166 (18page)

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초록· 키워드

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This study focuses on the Sokcho City Displaced Persons Cultural Festival to investigate the effects of experiential elements of the festival on satisfaction and revisit intention. Through a field survey, 258 valid responses were collected and analysed. The results and implications of the empirical analysis are as follows. First, the experiential elements of the festival (educational, entertainment, and deviant experiences) had a significant positive effect on satisfaction. Second, the experiential elements of the festival (educational, recreational, and deviant experiences) had a significant positive effect on revisit intention. Third, the satisfaction level had a significant positive effect on the intention to revisit. As a result, displaced people's cultural festivals should be able to relate to the meaning of the festival through historical facts, traditions, and culture, and should plan content with dynamic elements that make them enjoyable, passionate, and curious. This will ensure that visitors are satisfied, return to the festival, and have positive recommendation intentions. In addition, it would be meaningful to analyse the economic impact of the ‘2024 Displaced Persons Cultural Festival’ by focusing on the expenditure of local residents and visitors in Sokcho City.

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